Building a World Class Retail Media Platform with Walmart Connect’s Jeff Clark

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In this episode, the CPG Guys are joined by Jeff Clark, VP of Product & Commercialization at Walmart Connect, the retail media division of Walmart. 

Follow Jeff on LinkedIn at: https://www.linkedin.com/in/jeffclark/ 

Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/ 

Follow Walmart Connect online at: https://www.walmartconnect.com/ 

Jeff answers these questions:

1. Walmart Connect has grown from an incubator project to a full funnel media publishing business. What were the pivotal moments from a product innovation perspective that propelled this transformation?
2. How does Walmart Connect differentiate itself from other retail media networks, particularly in leveraging Walmart’s unique assets?
3. How do you approach the commercialization of new ad products while ensuring they align with Walmart’s customer-centric values?
4. How does Walmart Connect utilize first-party data to provide measurable ROI for advertisers?
5. With the rise of omnichannel shopping, how does Walmart Connect ensure consistent messaging across online and in-store touchpoints?
6. What innovations are being explored to enhance CX in retail media?
7. Can you discuss the integration between Walmart Connect and Scintilla in delivering actionable insights to brands?
8. Experience
9. What advancements have been made in closed-loop measurement, and how do they benefit advertisers?
10. How is identity resolution handled within Walmart’s advertising ecosystem to ensure effective targeting?
11. What are the biggest challenges you foresee for retail media, and how is Walmart Connect preparing to address them?

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Katseye Website: https://www.katseye.world/

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