The CPG Guys are joined in this episode by Wain Yu, GM/Director of Buy With Prime & Multi-Channel Fulfillment at Amazon.
Follow Wain on LinkedIn at: https://www.linkedin.com/in/wainwrightyu/
Follow Amazon on LinkedIn at: https://www.linkedin.com/company/amazon/
Follow Buy with Prime online at: https://buywithprime.amazon.com/
Wain answered these questions:
- There are several new partners whose orders now that sellers have a choice for pick, pack and ship with Amazon. Tell our audience who they are and why this is ground breaking indeed!
- What does this new expansion mean for Amazon sellers and the growth of their small businesses?
- Can you share what your goals are as GM for Amazon MCF & Buy with Prime?
- How does Amazon view the role of fulfillment and seamless checkout experiences (via Buy with Prime) in the overall customer journey and in building brand trust?
- What are the top priorities for Amazon in enhancing MCF and Buy with Prime over the next 12-24 months?
- For a CPG brand considering Multi-Channel and Buy with Prime, what are the most compelling benefits (conversion, retention, logistics savings, etc.) — and what are the trade-offs?
- How does Multi-Channel Fulfillment and other Amazon logistic services help support sellers?
- What are the benefits Amazon sellers get from using Multi-Channel Fulfillment?
- What criteria or operational readiness should brands evaluate to ensure they get the most out of MCF & Buy with Prime?
- Fast, free delivery promises often increase consumer expectations. How does Amazon ensure reliability and consistency for brands using Buy with Prime across different geographies / fulfillment networks?
- What makes Amazon’s third party logistics an unique industry offering?
- What data & analytics can brands access when using Buy with Prime & MCF?
- How do you see technology (e.g. AI, predictive logistics, demand sensing) playing a role in improving fulfillment speed, reducing waste/costs, or improving the customer experience?
- How do you see the landscape evolving for fulfillment / checkout services — from other marketplaces, startup 3PLs, or tech companies trying to replicate Buy with Prime’s value?
- Looking ahead, how might consumer expectations shift (faster delivery windows, more flexible returns, sustainability) and how will Amazon’s fulfillment/checkout offerings need to adjust?
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
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