Prime Day 2025 with Amazon's Jamil Ghani

The CPG Guys are joined in this episode by Jamil Ghani, VP & Worldwide Leader of Prime at Amazon.

Follow Jamil on LinkedIn at: https://www.linkedin.com/in/jamilghani/

Follow Amazon on LinkedIn at: https://www.linkedin.com/company/amazon/

Jamil answered these questions:

1. How do you define the core value proposition of Prime beyond loyalty—what makes it truly unique? 
2. With Prime Day expanding to four days in 2025, what metrics will you use to measure success this year? 
3. Prime Day now spans 26 countries. How do you prioritize market expansion (e.g. Ireland, Colombia)? 
4. You’ve described inventory placement and last-mile enhancements as key to faster delivery—what’s been the biggest operational challenge?
5. How do you balance speed of delivery with minimizing out-of-stock experiences during peak events like Prime Day? 
6. How is AI reshaping personalization in Prime—especially for recommendation engines and support chatbots like “Rufus”? 
7. What are the “six pillars” that Prime uses to foster an innovative mindset (referencing the podcast)? 
8. With Prime Day including daily deal drops every five minutes, how do you ensure members aren’t overwhelmed? 
9. How do you measure and iterate on Prime member satisfaction during high-intensity periods?

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