Winning In Grocery & New Verticals with DoorDash’s Fuad Hannon

The CPG Guys are joined in this episode by Fuad Hannon, VP of New Business Verticals at DoorDash. In this role, he leads a team responsible for building new operating capabilities and delivery channels at DoorDash to expand our local commerce platform to new growth areas. Prior to his current role, Fuad was Head of New Business Verticals at DoorDash, previously a General Manager, and was part of the founding team for DoorDash Drive, the company’s white-label fulfillment platform. Prior to DoorDash, Fuad worked at Google leading their Google Express operations and began his career as a strategy consultant at McKinsey & Company. Fuad holds a B.S. from the University of Minnesota and an MBA from the Harvard Business School.

Follow Fuad Hannon on LinkedIn at: https://www.linkedin.com/in/fuadhannon/
Follow Yoobi on LinkedIn at: https://www.linkedin.com/company/doordash/
Follow NIQ online at: https://www.doordash.com/

This episode is sponsored by DoorDash.

Here's what we discussed:

1. Grocery growth: Grocery has been a big area of investment for DoorDash. What progress have you made, and how do you see DoorDash’s role evolving in this space?
2. Consumer behavior: How does consumer behavior in grocery differ from other categories in on-demand delivery, and what opportunities does this create for grocery brands? 
3. Category momentum: What types of grocery categories or products are seeing the most success on on-demand platforms, and why?
4. We learned at GS that you have just expanded your partner list - can you take us through what’s new and exciting with your partners?
5. Convenience & necessity mix: How does the mix of convenience (meal delivery) and necessity (grocery) create differentiated opportunities for brands? 
6. Best-in-class partnership: Can you share an example of a partnership with a grocery-focused CPGthat illustrates best-in-class use of DoorDash?
7. Grocery & DoorDash Ads: How does the growth of the grocery vertical unlock new opportunities within DoorDash Ads, and what makes DoorDash a differentiated platform for grocery brands that want to advertise?
8. Dashmart - I am very familiar with this offering through my days at GMI, even have walked through the NYC one, what’s new and exciting about who are leveraging this?
9. Advice to brands: What advice would you give to grocery brands looking to scale their presence on digital platforms like DoorDash?
10. Future of Grocery on DoorDash: What message are you hoping to leave the industry about DoorDash’s leadership in grocery and new verticals?

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