Amy Hintz joins Jennifer and Risa on the latest episode of CPG Scoop!
Amy is a highly accomplished eCommerce, Retail Media, CPG industry award winner & speaker. She has more than 20 years of experience driving exceptional team performance, internal & external cross-functional collaboration, and profitable marketplace expansion. Amy is always exuberating a tenacious work ethic motivated by team success and curiosity.
Get connected with Amy on LinkedIn!
Our favorite takeaways from this episode with Amy:
- Versatility is key in CPG marketing. By being able to communicate and relate to cross-functional teams with their objectives, you can ultimately offer insights and recommendations and bring an omnichannel lens that complements overall team success.
- Integrated budget sourcing can enhance marketing effectiveness. Commerce is moving faster than stationary budgets, and digital teams are left trying to swim through peanut butter to execute in real time.
- The consumer journey is complex and non-linear. If you started thinking about the connective chart, with all of the exposure that a brand has to the consumer, it would not be straight and narrow. It would be a snarl.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.