Brooke Cullison: Director of Ecommerce & Media, Liquid I.V.

Brooke Cullison joins Jennifer and Risa on the latest episode of CPG Scoop!

Brooke is a seasoned digital media strategist with a track record of driving exceptional results. With a decade of experience in the digital media landscape, she has spent the last 8 years leading media strategy and planning, while also building and managing high-caliber teams. As the Director of Ecommerce & Media at Liquid I.V., she plays a key role in overseeing acquisition, retention and media channels, helping drive growth on the company’s website, along with brand campaigns, paid social, television, streaming and out-of-home advertising. Brooke initially joined Liquid I.V. in March 2021 and has been instrumental in helping fuel an innovative, test-to-scale mindset that has made Liquid I.V. a true breakthrough brand.

In a digital landscape that's more competitive and crowded than ever, especially in the post-pandemic era, Brooke firmly believes that brands must be agile. The days of a singular path from Awareness to Conversion are over. There are more channels than ever to reach your audience, and you must create dynamic paths to purchase by reaching the right audience, at the right time, with the right message. This philosophy is at the core of Brooke’s approach to growth marketing, and it's what sets her apart.  

As a proud UCLA alum, Brooke is committed to innovation, continuous learning, and driving impactful change in the industry. She is always excited to connect with like-minded professionals, so don't hesitate to reach out!

Our favorite takeaways from this episode with Brooke:

• The brands that are doing the best right now, really standing out, and thinking of the consumer first, are those that embrace innovation.
• Balancing performance marketing with brand awareness is crucial.
• AI is transforming how consumers shop and search.