Co-hosts Jennifer Silverberg and Risa Crandall hit the stage at Groceryshop for a live recording of the CPG Scoop podcast. And Drew Ingram, Director of Portfolio Media Strategy at PepsiCo, joined them in Vegas for this super special 50th episode!
In the episode, Drew discusses the evolving landscape of marketing, consumer engagement, and the innovative strategies PepsiCo employs to stay ahead in a competitive market. He shares insights on the importance of adapting to consumer behavior, leveraging data for real-time optimization, and the role of influencers in brand authenticity. His conversation with Jennifer and Risa also touches on the challenges posed by economic factors and the integration of AI in marketing efforts.
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