Marc Walkin joins Jennifer and Risa on the latest episode of CPG Scoop!
Marc is a passionate and innovative marketing leader with over 15 years of experience. He has held a diverse set of leadership roles building modern brands in both retail and CPG such as Stop & Shop, Popcorners, Beech-Nut and Staples. Every position Marc has held had the common thread of building from the ground up from brand transformation to corporate strategy to breakthrough shopper & digital marketing playbooks. Marc is looking forward to continuing to leverage his experience and entrepreneurial spirit to make Turbyne’s mission a reality.
Our favorite takeaways from this episode with Marc:
- Understanding the shopper journey and creating a coordinated approach is crucial for success in the industry.
- In-store tactics, such as sampling and shelf displays, are underrated and can drive sales.
- Building a modern-day playbook and testing strategies in selected markets can lead to incremental growth.
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