Mehek Khera joins Jennifer and Risa on the latest episode of CPG Scoop!
Mehek is the founder & CEO of Niramaya Foods, bringing back the promise of health through Indian inspired cooking techniques, her grandma's recipes and real foods + spices. Niramaya Foods makes dips & snacks that make heritage inspired nutrition hyper accessible and easy for the average American consumer.
After 10 years in different sectors of retail, Mehek had some health setbacks and realized that what she grew up eating at home, also a staple in billions of Indian homes - is missing on the shelf. After a long chronic health battle, she became a nutrition coach and now creates shelf stable food lines filled with Heritage Inspired nutrition for the busy modern consumer. Storytelling through dance is her secret passion and storytelling through food is her daily profession.
Our favorite takeaways from this episode with Mehek:
- Authentic storytelling is crucial in CPG marketing, and brands should leverage various platforms like TikTok to connect with consumers.
- CPG companies should be nimble and responsive to consumer needs, learning from their feedback and making necessary changes.
- The future of the CPG landscape involves bold flavors, clean labels, and products that support consumers' health and nutrition goals.
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