Swag & Strategy: Navigating the Future of Digital Commerce (Swagat Choudhury , Global Digital Commerce Director - Perfect Digital Store at Mars )

You've spent a significant part of your career at the forefront of new-age marketing, especially in digital and e-commerce. What major shifts in digital commerce do you anticipate in the CPG industry over the next few years?

 

As the Global Digital Commerce Director what are the key strategies you're focusing on to enhance consumer penetration and increase e-commerce conversion rates?

 

With your extensive experience across multiple global markets, what are some of the most important factors to consider when building digital strategies that work across diverse regions? How do you balance local relevance with global scale?

 

You’ve mentioned the importance of agile cross-functional teams in driving business outcomes. How do you foster collaboration between different teams, such as marketing, e-commerce, and product development, to ensure alignment in your digital commerce strategies?

 

What excites you most about the future of digital commerce in the CPG sector? Are there any emerging technologies or trends that you believe will have a significant impact on how consumers shop and engage with brands online?"