The Credible Brand Podcast

In this episode, Karen Liz Albert, a social media consultant, shares her journey into the world of social media and her approach to developing a social media strategy. She emphasizes the importance of knowing your target audience and crafting content that adds value to their lives. Karen also discusses the power of leveraging social media algorithms to reach your desired audience and shares examples of successful strategies she has...

Karli Millspaugh, owner of Curate, shares her journey from corporate America to becoming a successful entrepreneur. She discusses the agreements with vendors, the layout of the shop, event marketing and the challenges of managing vendor performance. Karli emphasizes the importance of trusting your gut and listening to your intuition as a business owner. She also highlights the significance of having a clear mission statement and co...

In this episode, Lindsey Wigfield interviews Claire Ransom, owner of SEO agency Aloha Life Digital, to discuss how SEO contributes to building brand credibility. Claire shares her journey to becoming an SEO expert and emphasizes the importance of ranking high on Google to establish brand trust. She explains that being in the top search results instantly gives a perception of credibility to searchers. Claire provides tips for improv...

In this episode, Tonya Eberhart and Michael Carr from BrandFace discuss the importance of personal branding and how it can differentiate a CEO in a competitive marketplace. They share their own personal branding journeys and how it transformed their businesses. They explain the difference between marketing and branding, emphasizing that branding is the message and image that goes into marketing channels. They also discuss the proce...

In this episode, Tara Reed shares her 20-year journey in art licensing, from stumbling into the industry to navigating market changes and building a successful business. She discusses the process of art licensing, the impact of industry changes, and the importance of flexibility and inspiration in business.

Connect with Tara Reed (Guest):

• LinkedIn
• Instagram
• YouTube
• Visit Tara's website

Connect with Lindsey Wigfiel...

In this episode, Lindsey Wigfield interviews Andrea Gribble, the founder of Social School 4 EDU, about social media marketing for schools. They discuss the importance of social media in brand development for educational institutions, the primary stakeholders and audience that schools aim to engage, and the challenges of creating content while protecting student privacy. Andrea shares her strategies for successful social media marke...

Jacki Gil, owner of Jacki Gil Designs and Huntsville Design House, shares her journey as a designer and entrepreneur. She started as a scrapbooker and developed a love for design, eventually pursuing a career in advertising and graphic design. In 2014, she started her own business focusing on wedding invitations and expanded to offer a variety of design services for different occasions. She also co-founded Huntsville Design House, ...

Building brand credibility on social media is a slow and steady process that can lead to business growth. Maintaining an engaged presence on social media, cultivating an approachable presence, and prioritizing aesthetic appeal are three key tips for building brand credibility. In this episode, Lindsey Wigfield provides tips that  involve consistently participating in social media, fostering personal and engaging interactions with t...

In this episode, Lindsey Wigfield interviews Dani Kimble, founder and chief strategist of Azelie Studio, about brand strategy and messaging. Dani shares her journey from a dance background to becoming a brand strategist and explains how she helps businesses define their core values, mission, and brand identity. She emphasizes the importance of creating a brand that is authentic, conversational, and relatable to customers. Dani also...

In this episode of the Credible Brand Podcast, Lindsey Wigfield interviews Jay Moore, the co-founder of Beyond Freedom Financial, Strategic Tax Services, and the creator of The Healthy Accountant persona. They discuss the importance of showing personality in marketing, strategies for reducing taxes, and balancing work and personal life as an entrepreneur. Jay shares his social media strategy and upcoming projects, including a book ...

David Hawkins Jr., CEO and founder of Hawkins Landscaping, shares the story behind his family-owned business and how it has evolved over the past 50 years. He started with just $100 and a pickup truck and now has a team of 35 employees. Hawkins Landscaping sets itself apart with its honesty, quality work and customer care. David discusses the challenges of the industry, such as drainage issues and the need for proper engineering. H...

In this episode, Lindsey Wigfield discusses the challenges of differentiating eggs in a crowded market and highlights the Honest Eggs Co. campaign as an example of effective differentiation. The campaign uses a step tracker for chickens to prove that their hens are free-range, providing transparency and credibility to the brand. Lindsey explores how service-based businesses can draw inspiration from this campaign by sharing data, u...

In this episode, Lindsey Wigfield discusses her decision to close her Facebook group, the Credible Brand Community. She explains that the group was initially created as a resource for readers of her book, but she faced challenges in creating and maintaining content for the group. Additionally, she realized that the group's focus on tactical marketing topics did not align with her expertise as a marketing strategist. Lindsey al...

Nicole Mason, CEO of Ivory and Beau, shares her journey in the wedding industry and how she built a successful one-stop shop for brides. She started as a wedding planner and then expanded into floral design and bridal gowns. Nicole emphasizes the importance of being fast on your feet and solving crises quickly in the wedding industry. She also highlights the need for inclusivity and diversity in her business. Nicole discusses the c...

In this episode, Lindsey Wigfield discusses the importance of overcoming objections in marketing content. She uses the example of the real estate industry to highlight how agents often fail to effectively market themselves and address objections. Lindsey emphasizes the need to focus on efforts that make a sale easier, rather than just measuring the number of leads. She also explains the concept of lead nurturing and the importance ...

Tony Mantor, a singer-songwriter, producer, and pianist, shares his insights on entrepreneurship and pushing through tough times. He emphasizes the importance of networking and building a reputation in the music industry. Tony discusses his approach to songwriting and the process of developing a song for radio. He also talks about the evolution of his business, from focusing on production to adding additional services like manageme...

In this episode, Guy Fletcher, the editor-in-chief of Frederick Magazine, talks about the rebranding process the magazine underwent. The conversation covers the background of Frederick Magazine, their mission, the decision to proceed with the redesign despite the challenges of COVID-19, the changes in content and design, the impact on readers and advertisers, the shift in social media strategy, and the lessons learned from the rebr...

Kristen Shelton, owner of Hometown Attorney, shares her journey of starting and growing her law firm. She discusses the challenges she faced in the early days and the importance of delegating tasks to focus on her expertise. Kristen also emphasizes the significance of creating a unique brand and attracting the right clients by showcasing her personality and style. She shares her strategies for lead generation and client acquisition...

In this episode, Tracy Lindley shares her unique approach to using LinkedIn to build a referral engine and grow her business. She provides insights on optimizing your LinkedIn profile, searching and connecting with dream clients, and communicating in a non-spammy way. Tracy emphasizes the importance of personalizing invitations and creating engaging content on LinkedIn. She also discusses the benefits of building client relationshi...