Fiat has developed quite a legacy over its 125-year history. In recent years, the Italian brand’s global appeal has been rooted in the all-electric Fiat 500. Now, the Italian automaker is looking to leverage the vehicle's popularity in North America, with the launch of the new all-electric Fiat 500e in the market. In this episode of The Culture Lane, Aamir Ahmed, the newly appointed head of Fiat North America, shares some insight on the brand’s strategy for positioning the new all-electric hatchback beyond Europe.
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