Navigating today’s U.S. auto market is no small feat—especially for a brand as iconic as Volkswagen. In this episode of The Culture Lane, we speak with Rachael Zaluzec, chief marketing officer and senior vice president at Volkswagen of America, about how VW is growing its U.S. customer base while staying true to its roots, from its storied heritage to a modern lineup that includes the all-electric ID. Buzz.
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