Genesis is arguably one of the most interesting brands in the automotive sector. Launched in 2016 in the U.S., the South Korean automaker has quickly become a major competitor in the luxury segment. And technology has been an intricate part of the company's success. In this episode of The Culture Lane, we explore the key tenets of Genesis’ approach to tech, with Ricky Lao, who has played a pivotal role in shaping the luxury brand’s tech strategy, as director of product planning for Hyundai Motor America.
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