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March 14, 2025 32 mins

This week Terry shares part 2 of his message about the important of a right perspective that

leads to establishing practices that create raving fans among your team members, which is the

key to strengthening your organizational culture. As a leader, this should be a top priority

because a healthy culture is the secret sauce to having a business that rises above the rest and

has a positive impact on the communities you serve.

In this episode you’ll learn how to make each team player more invested in being part of your

organization and have a “purpose beyond profit” mentality. This mindset makes all the

difference when it comes to cultivating stronger unity and fulfilling your long-term vision. And

Terry has some practical ideas to share regarding ways to invest in your people and let them

know how valuable they are to you as a leader and the organization overall.

Take notes so you’ll be equipped to start implementing the new ideas you gain immediately.

Because execution – not just information – brings changes that create raving team members,

and that leads to raving fans of your organization.

If you haven’t done it already, be sure to check out Terry’s latest book, CULTURE-NEER: Building

a Team That Beats the Odds, to take a deeper dive in this topic. Visit www.terrygwaltney.com

to order it today and to get more free content from Terry.

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