Building Powerful Partner Ecosystems: Strategies for Growth, Customer Experience, and AI Integration with Peter Fogelsanger

On the newest episode of The CX and Culture Connection, host Matt Egol, CCXP, is joined by Peter Fogelsanger, a seasoned fractional executive specializing in building winning partner ecosystems. Together, they explore why thriving partner ecosystems are essential for scaling customer success and enhancing the customer journey.

Peter shares his expertise on how digital experiences, AI, and partner engagement are reshaping the way organizations build loyalty and deliver value. They discuss how today's partner programs must move beyond simple referral models to create truly integrated, collaborative ecosystems that drive real business impact. From onboarding best practices to leveraging AI for predictive insights, Peter brings real-world strategies and actionable advice for companies of all sizes.

If you're looking to build, scale, or revitalize your partner ecosystem strategy, this conversation is packed with insights you can put into action. Don't miss the full discussion on The CX and Culture Connection with Matt Egol and guest Peter Fogelsanger! Watch here: https://youtu.be/hcv3aun8Ces

#CX #CustomerExperience #PartnerEcosystem #CustomerSuccess #DigitalTransformation #MarketingStrategy #Leadership #TheCXandCultureConnection #MattEgol

00:00 Unlocking Data from Customer Interactions

03:07 The Importance of Partner Ecosystems

05:51 Navigating the Evolving Landscape of SaaS

08:46 The Role of Digital Experience in Partner Engagement

12:05 Managing Partner Experiences for Success

14:57 Integrating Marketing, Sales, and Customer Success

17:51 The Value of a Holistic Approach to Partnerships

21:14 Leveraging AI for Enhanced Customer Insights

24:07 Building a Culture of Collaboration and Experimentation

26:57 Driving Value through Partner Ecosystems

29:53 Strategies for Effective Partner Ecosystem Management

33:11 The Future of Partner Ecosystems in SaaS

📌Podcast Website: https://www.cxandcultureconnection.com

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More about Matt Egol and JourneySpark Consulting:

Matthew Egol, Host, Founder and Chief Executive Officer of JourneySpark Consulting

A partner at PwC Strategy for more than 15 years, Matt is a recognized thought leader in the experience management space. Matt has worked across a broad set of industries, from retail to consumer goods to healthcare to financial services to technology to industrials. Matt helps companies enhance their organizational effectiveness and build capabilities that fuse human-centered design with analytics, evolving their culture to be more customer-driven.

Matt is a regular speaker and author on customer experience, enterprise agility, and culture topics. He has authored more than 25 articles in leading publications and is a subject matter expert with MMA Global. Matt graduated magna cum laude from Dartmouth and received his MBA from Columbia, where he received the Abe Shuchman Memorial Award in marketing.

Matt launched JourneySpark Consulting to work closely with CX leaders to help shape their vision, build and develop their teams, and evolve their cultures.

#cx #culture #marketing #business #trends #customer #strategy #journeyspark #propensity