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August 18, 2025 49 mins

On this episode of CX and Culture Connection, host Matt Egol, CCXP, sits down with visionary thinker Bernie Jaworski to explore how organizations can harness the transformative power of AI to create meaningful impact. Bernie emphasizes that AI’s potential is vast—ranging from boosting customer and employee experiences to fostering more human-centric cultures—and highlights the importance of intentional leadership in guiding this evolution.


Bernie shares his motivation behind focusing on the intersection of humanity, culture, and technology, underscoring that true progress happens when leaders view organizational change through a systems lens—recognizing that every part of the organization, from the brand to the community, is interconnected. He discusses how AI, especially generative AI, offers unprecedented opportunities for organizations to innovate, collaborate, and deepen their understanding of human behavior.


Throughout the conversation, Bernie advocates for a shift away from false trade-offs—like choosing between cost savings and experience—and instead encourages a both-and mindset that drives sustainable growth and human connection. He also reveals how his Humanity at Scale movement aims to empower leaders and organizations to think bigger, act more intentionally, and build cultures that truly serve people.


Tune in to discover how AI can be a force for good in your organization, how to cultivate leadership that inspires impactful change, and why embracing a systems view is key to thriving in a rapidly evolving landscape. Listen to the full episode here: https://youtu.be/ZDvtEbHg7vU


#CX #Culture #AI #Leadership #HumanityAtScale #DigitalTransformation #Impact


00:00 The Potential of AI in Organizations

01:01 Introducing Humanity at Scale

02:27 Motivation Behind Humanity at Scale

04:47 The Impact of Leadership on Culture

07:40 Broader Community and Organizational Culture

10:32 Evolving Leadership Experience

13:54 The Evolution of Experience Management

16:48 Avoiding False Trade-offs in Business

18:43 AI's Role in Enhancing Human Experience

21:35 The Shift in Centralized Teams

23:57 AI and Insights Collaboration

26:48 Simulating User Experience with AI

29:37 AI's Impact on Content and Human Behavior

32:31 Leveraging AI for Valuable Insights

35:48 The Interconnection of CX and Culture


📌Podcast Website: https://www.cxandcultureconnection.com

📌Linkedin Personal: https://www.linkedin.com/in/matthewegol/

📌Linkedin Business: https://www.linkedin.com/company/journeysparkconsulting/

📌Website: https://www.journeysparkconsulting.com/

📌Facebook: https://www.facebook.com/profile.php?id=100094736604400

📌Spotify: https://open.spotify.com/show/2OKVpTrPgHPnSw2WeZWJpM

📌Amazon Podcast: https://music.amazon.com/podcasts/75160650-c68a-4fa8-9ddc-3429d94bd02e/the-cx-and-culture-connection-podcast-with-host-matt-egol-of-journeyspark-consultants

📌Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9lNjJiZGM5OC9wb2RjYXN0L3Jzcw

📌IHeartRadio: https://www.iheart.com/podcast/269-the-cx-and-culture-connect-120241285/

📌RadioPublic: https://radiopublic.com/the-cx-and-culture-connection-pod-Ww1eeX


More about Matt Egol and JourneySpark Consulting:


Matthew Egol, Host, Founder and Chief Executive Officer of JourneySpark Consulting


A partner at PwC Strategy for more than 15 years, Matt is a recognized thought leader in the experience management space. Matt has worked across a broad set of industries, from retail to consumer goods to healthcare to financial services to technology to industrials. Matt helps companies enhance their organizational effectiveness and build capabilities that fuse human-centered design with analytics, evolving their culture to be more customer-driven.


Matt launched JourneySpark Consulting to work closely with CX leaders to help shape their vision, build and develop their teams, and evolve their cultures.#cx #culture #marketing #business #trends #customer #strategy #journeyspark #propensity

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