Reinventing Marketing in the Age of Experience & AI with Randall Rothenberg, IAB Former CEO

What if everything we knew about marketing campaigns is now obsolete?

In this episode of The CX and Culture Connection, host Matthew Egol, CCXP, of JourneySpark Consulting sits down with Randall Rothenberg, former CEO of the Interactive Advertising Bureau (IAB) and longtime thought leader in marketing and media. Together, they explore the seismic shifts in branding, advertising, and customer experience—unpacking how digital transformation and AI are reshaping how brands connect with people.

From the rise of the influencer economy to the collapse of the traditional funnel, Rothenberg shares insights on the death of the “big idea,” the power of personalization, and why modern marketing is now about orchestrating experiences—not just broadcasting messages. If you're building a modern brand or CX strategy, this is a must-watch conversation.

Watch the full episode here: https://youtu.be/L5GuyUDvSrM

#CX #CustomerExperience #DigitalTransformation #MarketingStrategy #JourneySparkConsulting #RandallRothenberg #MattEgol #TheCXandCultureConnection #BrandExperience #AIinMarketing #Personalization #InfluencerEconomy

00:00 The Evolution of Advertising and Marketing07:57 From Unique Selling Proposition to Personalization15:51 Building Brands Through Experiences23:58 The Rise of the Direct Brand Economy32:03 The Impact of AI on Marketing Strategies

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More about Matt Egol and JourneySpark Consulting:

Matthew Egol, Host, Founder and Chief Executive Officer of JourneySpark Consulting

A partner at PwC Strategy for more than 15 years, Matt is a recognized thought leader in the experience management space. Matt has worked across a broad set of industries, from retail to consumer goods to healthcare to financial services to technology to industrials. Matt helps companies enhance their organizational effectiveness and build capabilities that fuse human-centered design with analytics, evolving their culture to be more customer-driven.

Matt is a regular speaker and author on customer experience, enterprise agility, and culture topics. He has authored more than 25 articles in leading publications and is a subject matter expert with MMA Global. Matt graduated magna cum laude from Dartmouth and received his MBA from Columbia, where he received the Abe Shuchman Memorial Award in marketing.

Matt launched JourneySpark Consulting to work closely with CX leaders to help shape their vision, build and develop their teams, and evolve their cultures.

#cx #culture #marketing #business #trends #customer #strategy #journeyspark #propensity