Making the most of social media marketing, with Dan Peterson, FlipSwitch Marketing

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Gary Pageau of the Dead Pixels Society talked with Dan Peterson, founder of FlipSwitch Marketing. In this interview, Peterson talks about strategies for small businesses to use social media marketing, tactics to determine the most effective social media platform, and methods to improve search results using social media.

Peterson grew up in central Illinois in an entrepreneurial family. He started his career in management before quitting to tour with a band in the early 2000s. After getting married in 2008, he worked in sales and sales training. He founded FlipSwitch, his digital marketing agency, in 2012.

Get ready to unlock the secrets of small business digital marketing success with our special guest, Dan Peterson, founder of Flip Switch Marketing. His journey from growing up in a family business to becoming an entrepreneur offers valuable insights on how to make an impact in the digital world. We promise that by the end of this episode, you'll have a roadmap to elevate your digital marketing strategies and make your business thrive.

Join us as we uncover how to create engaging content for various social media platforms, such as TikTok and Reels, while also discussing data privacy concerns and how to market effectively despite them. Dan's expertise in reverse engineering audiences to tailor strategies will change the way you approach digital marketing. Additionally, we explore the significance of Google and content marketing, and how AI is shaping the industry.

But that's not all! We'll also dive into the importance of creativity in both digital and real-world marketing, utilizing the power of personal branding, and building a strong business brand to stand out fro

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Hosted and produced by Gary Pageau
Edited by Olivia Pageau
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