263: Why You Shouldn't Be "Overcoming" Objections

Listen up.

• “Objections just mean they don’t want it enough.”
• “Objections mean they don’t trust you enough.”
• “Objections are where the true selling begins.”

All of those may be true, and none of them may be true. But I TRULY think that we need to let go of overcoming objections in coaching and consulting sales conversations. In this episode, we’re going to talk more specifically about the idea of overcoming objections in coaching and consulting sales.

You'll learn:

• What does it mean to “overcome” objections?
• Common types of objections (with examples)
• Test the waters by asking for permission

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🎧Episodes mentioned in this episode (You SHOULD listen to):

259: The Pressure Cooker Sales Script

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