265: Never Use False Exclusivity and Scarcity

“Only 2 days left to get this course!”

“Only 2 seats left in my program!”

These are examples of false scarcity and false exclusivity, and we’re going to talk about why you should avoid this in your business.

False exclusivity is when a coach, consultant, or business owner makes it seem as if only certain people or a certain number of people can buy their services. 

You'll learn:

• What's false scarcity in coaching and consulting?
• What's false exclusivity?
• How to avoid these unethical marketing tactics

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🎧Episodes mentioned in this episode (You SHOULD listen to):

259: The Pressure Cooker Sales Script

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