Most video businesses don’t fail because of talent. They fail because they try to be everything to everyone.
If your positioning feels unclear, your website lists every service under the sun, and you find yourself chasing every type of client, you don’t have a sales problem. You have an identity problem.
In this episode, Den breaks down exactly how to fix your muddy messaging so you can attract clients who instantly understand your value. He explains how to define your signature offer, choose a single avatar, and position your business with the kind of clarity that commands higher prices and builds long-term trust.
You’ll learn how to:
- Identify your signature offer and package it for impact
- Choose one ideal client and build all messaging around them
- Separate brands cleanly when serving different markets
- Use the Lexus vs Toyota strategy to clarify positioning
- Understand why polarization attracts, not repels
- Position yourself as an external support for internal teams
By the end, you’ll have a clear action plan to go from being overlooked to being the obvious choice for your perfect clients.
Mentoring options : www.denlennie.com
Connect with Den on Instagram: https://www.instagram.com/den_lennie
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