The 1-4-8 Rule That Changed Everything: How Matt Smolen Scaled Balloon Tree Without Burning Out EP#367

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Ever feel like your video business is stuck in survival mode, feast or famine, no time to breathe, and definitely no time to grow?

In this episode, Den sits down with Matt Smolen, founder of Balloon Tree Productions, to uncover the surprisingly simple system that helped him go from an overwhelmed solo freelancer to running a thriving 5-person team, operating out of a slick Melbourne studio.

Matt reveals:

• The 1-4-8 rule that created consistent monthly revenue
• How he finally stopped micromanaging and started leading
• Why he ditched the traditional niche and leaned into his unique creative style
• The mindset shift that let him build a business that supports his life—not consumes it

If you’re ready to stop doing everything yourself and start building something sustainable (and fun), this episode is a must-listen.

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