In Episode 30 of "The Dental Domination Podcast," Dan Brian and Dr. Amanda Wilson, founder and CEO of StraightSmile Solutions, discuss the integration of orthodontics into general and pediatric dental practices. They explore the business benefits of offering orthodontic services, including increased revenue and patient retention. Dr. Wilson shares insights on how to get started with orthodontics, emphasizing the importance of wellness scans and the use of technology. The conversation also covers strategies for success, including understanding patient needs and avoiding a sales-y approach. If you're considering adding ortho to your practice, you won't want to miss this one! Check out the show notes for helpful resources from Dr. Wilson.
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