In episode 56 of the Designer Within Podcast, host John McClain interviews acclaimed interior designer Jennifer Stoner. Jennifer shares her journey from practicing law to becoming a renowned designer with 24 years of experience.
She discusses the importance of continuous education, networking, and building trust with clients.
Jennifer also reveals her innovative use of QR codes for project management and her post-project concierge services aimed at sustaining client relationships.
Tune in for actionable insights on blending business acumen with creative design.
00:00 Opening Thoughts & Welcome: Always Be Educating Yourself
00:19 Welcome to The Designer Within Podcast
01:32 Introducing Jennifer Stoner
02:00 John's Trip to Italy
03:27 Jennifer Stoner's Background and Career
03:59 The Importance of Contracts and Communication
06:08 Building Trust with Clients
08:05 The Intersection of Law and Design
16:18 Starting a Retail Store
19:39 The Evolution of Design Processes
30:21 Innovative Communication Strategies
33:35 Organizing Job Sites with QR Codes
34:15 Building Trust with Clients
34:34 The Importance of Continuous Learning
36:40 Networking and Trade Shows
38:38 Experimenting and Innovating in Design
44:29 Identifying Ideal Clients
49:44 Brand Collaborations and Marketing
58:08 Concierge Services for Clients
01:03:43 Conclusion and
5 Things I'd Do Differently If I Started My Design Business Today
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