In this episode, we'll tackle the critical topic of audience segmentation.
We'll cast a line with a relatable fishing analogy, then dive deep into the data you need to catch the perfect audience for your brand.
Patrick will show you how to collect valuable customer insights and transform them into powerful segmentation strategies.
You'll discover the different types of data (including the goldmine of zero-party data!), explore responsible data collection practices, and understand how segmentation unlocks targeted marketing campaigns.
Whether you're a seasoned marketer or just getting started, this episode equips you with a practical framework for audience segmentation.
Learn how to identify your ideal customers, craft laser-focused messaging, and ultimately, maximize your marketing ROI. So, tune in and stop wasting marketing dollars - it's time to reel in the results you deserve!
Patrick's analogy about fishing and audience segmentation: 03:00 - 05:22 Conversation about capturing data and audience segmentation: 05:22 - 14:12 Mostafa asks about where to start collecting data: 14:12 - 14:20 Patrick discusses different types of data and zero party data: 14:20 - 15:22 Conversation about collecting data and using it responsibly: 15:22 - 16:12 Patrick talks about data segmentation and its purpose: 16:12 - 18:22 Scenarios for using audience segmentation: 18:22 - 23:22 How to do audience segmentation: 23:22 - 28:22 Using segmentation data with marketing tools: 28:22 - 30:12 Patrick discusses the two sides of using audience segmentation data: 30:12 - 33:22 Wrapping up the episode: 33:22 Takeaways:
- The power of audience segmentation: Learn how to break down your broad audience into targeted groups for more effective marketing campaigns.
- Data collection strategies: Discover different types of data, including the valuable zero-party data you already have, and ethical ways to collect customer insights.
- Building your segmentation framework: Understand the purpose of segmentation and how to use data to create audience segments relevant to your brand.
- Actionable tactics: Get practical steps on implementing audience segmentation, from identifying ideal customers to crafting targeted messaging.
- Marketing tools and integration: Explore how to leverage audience segmentation data with your existing marketing tools for maximum impact.
- The two sides of the coin: Gain insights into the benefits and potential drawbacks of using audience segmentation data responsibly.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.