Top tech companies don’t guess — they test. In this video, learn how Netflix, Airbnb, and Spotify use A/B testing, multivariate testing, and geo testing to drive engagement, improve user experience, and stay ahead of the competition.
We’ll break down:
• What A/B, multivariate, and geo testing actually are
• Real examples from Netflix’s UI tweaks, Airbnb’s search experiments, and Spotify’s personalized playlists
• How YOU can apply the same methods to build better products
Whether you’re in product, growth, UX, or marketing — this guide will help you think like the world’s most data-driven teams.
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