Product Management - Understanding Edu Tech

What is EdTech?

EdTech, or Educational Technology, refers to the use of digital tools and technologies to enhance teaching and learning. It includes hardware, software, and online platforms that support education in both traditional and online settings.

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Types of Online Platforms in EdTech:

1. Learning Management Systems (LMS):

Centralized platforms for organizing content, managing assessments, and tracking progress.

Example: Google Classroom

2. Video Conferencing Tools:

Enable real-time virtual communication and collaboration between educators and students.

Examples: Zoom, Microsoft Teams, Google Meet

3. Online Course Platforms:

Provide expert-created courses in a variety of subjects.

Examples: Coursera, edX, Khan Academy

4. Test Preparation Platforms:

Offer resources for standardized test prep like SAT and ACT.

Examples: Udemy, Career Launcher

5. Executive Education Platforms:

Provide professional training and development courses for employees.

Examples: HBS Online, INSEAD Online

6. Distance Learning Platforms:

Deliver university-level education remotely, often across borders.

Example: edX

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User Personas in EdTech:

• Elementary School Student: Uses online tutoring to strengthen academic performance.

• High School Student: Practices for entrance exams like SAT/ACT.

• College Student: Enhances practical skills such as coding through online courses.

• Senior Learner: Learns digital literacy to stay connected and independent.

• Professional: Enrolls in executive education for career growth.

• Parent: Tracks child’s learning progress in online programs.

• Distance Learner: Pursues degrees from institutions in other regions or countries.

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User Journey Example: College Student on Vedantu

A college student seeking to improve her coding skills would follow this path:

1. Select Study Goal: Choose class level to get personalized learning plans.

2. Class Listings: Browse available subjects and watch topic-based videos offline.

3. Registration: Input student details to register on the platform.

4. Schedule Classes: Plan live sessions which sync to a calendar.

5. Assignments: Complete subject-specific tasks to track performance.

6. Doubt Clearing: Upload questions as images to get peer or mentor responses.

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Let me know if you’d like a visual version or want this adapted for a specific audience or platform.