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February 9, 2021 20 min

“Brand is the promise, the big idea, the expectations that reside in each customer’s mind about a product, service or company. Branding is about making an emotional connection.” 

Welcome to Episode 13: How to Define Your Brand’s Voice 

By definition, a brand is a process involved in creating a unique name and image for a product or service in the consumers’ mind with a consistent theme. Branding aims to establish a significant differentiated presence in the market that attracts and retains loyal customers.

Brands have become a part of every single person’s day-to-day life. As human beings, we are naturally built for connection. We tend to personify things, and a businesses’ brand is something that we look to connect with. We want to trust the people we buy from. And as entrepreneurs it’s our job to create a brand that is consistent, attractive, trustworthy and genuine, in order to attract and keep our dream clients. 

So, no matter what type of entrepreneur you are -- every single interaction with your audience says something about your brand. From the tone of your voice, to the words you use, to the way things look. And with a little brainstorming, some research and hard work, you can create a brand that tells your audience exactly what you want them to know.

Here's what we will be untangling in this episode ...

  • The core elements of a strong and genuine brand
  • 5 soul searching questions to ask yourself about your business
  • 5 things an effective brand can achieve
  • The steps to take to find your brand’s voice and tell your unique story

    Are you ready?

    Pop in your awesome earbuds and let's dive in!

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