“Brand is the promise, the big idea, the expectations that reside in each customer’s mind about a product, service or company. Branding is about making an emotional connection.”
Welcome to Episode 13: How to Define Your Brand’s Voice
By definition, a brand is a process involved in creating a unique name and image for a product or service in the consumers’ mind with a consistent theme. Branding aims to establish a significant differentiated presence in the market that attracts and retains loyal customers.
Brands have become a part of every single person’s day-to-day life. As human beings, we are naturally built for connection. We tend to personify things, and a businesses’ brand is something that we look to connect with. We want to trust the people we buy from. And as entrepreneurs it’s our job to create a brand that is consistent, attractive, trustworthy and genuine, in order to attract and keep our dream clients.
So, no matter what type of entrepreneur you are -- every single interaction with your audience says something about your brand. From the tone of your voice, to the words you use, to the way things look. And with a little brainstorming, some research and hard work, you can create a brand that tells your audience exactly what you want them to know.
Here's what we will be untangling in this episode ...
Are you ready?
Pop in your awesome earbuds and let's dive in!
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