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February 16, 2021 15 min

“In marketing I’ve seen only one strategy that can’t miss – to market to your best customer first.”
 

Welcome to Episode 14: Landing Pages That Lead 

Word on the street is that people only need landing pages these days, and that websites are becoming obsolete. Well, we are here to tell you that is SO not the case. Landing pages and websites are both very, VERY important parts of any successful business’s marketing strategy. And while they have the ultimate goal in common, getting the sale, the way they both get there is very different.  

While the website has dozens of potential distractions, the landing page is super focused as a standalone digital source, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, YouTube, Facebook, Instagram and Twitter.  

Landing pages are designed with a single focus or goal, known as a “call to action”, an invitation for a user to take some desired action like “Buy Now”. It is this focus that makes landing pages the best option for increasing the conversion rates of your marketing campaigns and lowering your cost of acquiring a lead or sale. That’s why expert marketers always use a dedicated landing page as the destination of their traffic.  

It’s all about creating marketing magic!

Here's what we will be untangling in this episode ...

  • The differences between a website and a landing page
  • How expert marketers use both in their strategies
  • What exactly is a marketing funnel and a call to action
  • How a killer landing page can lead customers back to your website for more!
  •  

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