“It's not what you sell that matters as much as how you sell it!”
Welcome to Episode 15: 10 Factors That Make Up The Perfect Landing Page
What makes a killer landing page?
One that captures your audience’s attention, gets the message across, and inspires the reader to execute your call to action.
So, how do we build these magic marketing pages?
We need to look at the anatomy of these pages and take it step by step to build an effective marketing tool. Every great landing page is composed of a core group of elements. These building blocks should be used as a guide when creating your content.
Now, this may sound counter intuitive. After all, isn’t good marketing all about finding ways to stand out from the crowd? Why would we want to limit ourselves to a pre-existing landing page format? Won’t your content end up being … basic? But here is where we find it fitting to use the old adage; “know the rules well, so you can break them effectively” …
It turns out that almost all successful landing pages are made up of the same things, they’ve got the fundamentals down. No matter their intended audience, or the price point of what they’re offering. This is largely because the structure of a landing page aligns to persuade and attract our intended audience.
Now, let’s dive in and blow our audiences away with a landing page that turns heads!
Here's what we will be untangling in this episode ...
Are you ready?
Pop in your awesome earbuds and let's dive in!
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The Ron Burgundy Podcast
Will Ferrell reprises his role as Ron Burgundy in his brand new Ron Burgundy Podcast! Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. In season 2, Ron considers a run for President, continues to perform music, and blacks out at work. In Season 1, Ron addressed important issues like bullying and the mind-expanding nature of meditation, and attempted to ultimately answer the question “seriously, what is a podcast?”
This is what the news should sound like. The biggest stories of our time, told by the best journalists in the world. Hosted by Michael Barbaro. Twenty minutes a day, five days a week, ready by 6 a.m.