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February 23, 2021 15 min

“It's not what you sell that matters as much as how you sell it!” 

 

Welcome to Episode 15: 10 Factors That Make Up The Perfect Landing Page 

What makes a killer landing page?

One that captures your audience’s attention, gets the message across, and inspires the reader to execute your call to action. 

So, how do we build these magic marketing pages?

We need to look at the anatomy of these pages and take it step by step to build an effective marketing tool. Every great landing page is composed of a core group of elements. These building blocks should be used as a guide when creating your content.

Now, this may sound counter intuitive. After all, isn’t good marketing all about finding ways to stand out from the crowd? Why would we want to limit ourselves to a pre-existing landing page format? Won’t your content end up being … basic? But here is where we find it fitting to use the old adage; “know the rules well, so you can break them effectively” … 

It turns out that almost all successful landing pages are made up of the same things, they’ve got the fundamentals down. No matter their intended audience, or the price point of what they’re offering. This is largely because the structure of a landing page aligns to persuade and attract our intended audience. 

Now, let’s dive in and blow our audiences away with a landing page that turns heads!

Here's what we will be untangling in this episode ...

  • The TOP 10 factors to know while building a landing page
  • How clear and concise copy can make or break your page
  • How to build a call to action that creates conversion
  • The role social media plays in using these critical marketing tools
  •  

    Are you ready?

    Pop in your awesome earbuds and let's dive in!

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