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March 2, 2021 14 min

“What matters isn’t storytelling. What matters is telling a true story well.”


Welcome to Episode 16: Are You Writing SMART Content? 

The written word is the art and science of strategically delivering messages, emotions, stories, and information -- read or spoken -- to an audience. It’s a powerful form of communication that can be used in every occupation, service, and relationship we have as human beings. In business-land, we call it copywriting. 

In order to excel in your business’s copywriting, it is imperative to consider what you are trying to say before you say it … To imagine what your message will make people feel, think of, and how they might respond to your words.

Copy isn’t just a bunch of words on a page. Copy has the power to persuade, educate and inform your ideal clients about your business and offerings. If you do not have a sound strategy for the copy you are producing; you are missing out on valuable opportunities with your dream clients!

Now, let’s dive in and blow our audiences away with content that is unforgettable!

Here's what we will be untangling in this episode ...

  • The 3 key concepts of writing quality content
  • What exactly is content and where can I post it?
  • How to find your ideal client and identify their pain points
  • 10 tips for flawless writing that stands out and gets the message across

    Are you ready?
    Pop in your awesome earbuds and let's dive in!

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