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April 20, 2021 15 min

“A logo is the graphic extension of the internal realities of a company.” - Saul Bass

Welcome to Episode 23: 7 Factors That Make Up The Perfect Logo 

Creating a logo for your business is a BIG DEAL! It’s not just about the shapes, colours and fonts … those are the face of everything to come. This design element shapes your entire brand, it’s where it is born, and is the very first thing people see and will remember you by for (hopefully) years to come. It might not seem substantial when you’re thinking about the bigger picture.
Now granted, there is no “perfect” formula to answer this, but this process also shouldn’t be mind-boggling rocket science either. There are several fundamental principles to point you in the right direction.
Here's what we will be untangling in this episode ...

  • The 3 basic functions of a good logo
  • The top 4 reasons to not DIY your logo
  • The 10 commandments of logo design
  • The principles of a smart logo design

  •  Are you ready?
    Pop in your awesome earbuds and let's dive in!

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