Stefanie Beach welcomes Ali Wendroff, the VP of Demand Partnerships at Sharethrough, to explore the dynamic world of demand side platforms (DSPs) and supply side platforms (SSPs). Together, they delve into innovative strategies for building effective partnerships that enhance advertising effectiveness, emphasizing a creative-first approach that captivates audiences and drives measurable results. Listen to gain insights into the importance of understanding client needs and the transformative potential of contextual advertising in the evolving digital ecosystem.
About Ali Wendroff: Ali is the VP of Demand Partnerships at Sharethrough. Packing 10+ years of experience in Ad Tech, she specializes in bringing Supply and Demand to facilitate growth of strategic partnerships in collaboration with Sales and Account Teams globally.
About Sharethrough: Sharethrough is one of the leading global ad exchanges, connecting publishers and advertisers with true technology innovation supporting all omnichannel formats including display, video & native; devices, and user experiences. We are building a sustainable advertising ecosystem for journalists, content creators and app developers, by bringing human-centric technology to programmatic advertising.
Discover more at sharethrough.com
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