Episode 66: The Measurement Maze with Angelina Eng: Why Having Standards Isn't Enough

Stefanie Beach chats with Angelina Eng from the IAB as she reveals the shocking truth about digital advertising measurement: we have standards, but they're not solving our problems. Learn why emerging channels like CTV and gaming are still treated as "other" in budgets, and how data quality—not just standardization—is the real key to unlocking cross-channel measurement success.

About Angelina Eng: Angelina is Vice President of the Measurement, Addressability & Data Center at the IAB, where she leads the development of industry standards across measurement, addressability, and operations. With a career that began in 1994, she has held executive roles at Morgan Stanley, Merkle, dentsu, and Publicis, supporting over 150 marketers and helping shape foundational digital advertising practices. A recognized industry leader, Angelina was recently named a 2025 Top Women in Media & AdTech Industry Impact Honoree by AdMonsters+AdExchanger. Her prior accolades include the IAB Data Rockstar Award, AdMonsters Power List, and Digital Media Leadership Award. In 2023, she launched Angie’s Career Gazette on LinkedIn—a widely followed resource hub offering job leads, career advice, and industry insights to help peers navigate a challenging job market.

About IAB: The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

Discover more at iab.com