Episode 68: For the Love of Commerce with Brendan McCarthy

Join host Stefanie Beach for an exclusive conversation recorded live from Cannes, France with Brendan McCarthy, Chief Marketing Officer of Criteo. Brendan reveals how Criteo transformed from a retargeting company into a commerce media powerhouse and unveils their bold new "For the Love of Commerce" vision. Brendan also shares groundbreaking insights on AI's role in revolutionizing shopping and why 76% of shoppers find online shopping lacks "surprise and delight."

About Brendan McCarthy: Brendan McCarthy is Chief Marketing Officer at Criteo. He joined the company in 2020, bringing nearly 20 years of Fortune 500 strategic marketing and communications experience. Brendan leads a global team that’s dedicated to supporting revenue growth and fortifying Criteo’s commerce media leadership with breakthrough creative and campaigns. Previously, Brendan was Head of Communications and Product Marketing for Nielsen Global Media, where he spent five years helping to transform the company’s reputation from a legacy television ratings provider to a leading-edge data and technology company. Before Nielsen, he led several high-profile assignments for large corporate and technology clients during his tenure at global public relations agency, Edelman, and supported a range of political and public interest campaigns at marketing agencies in both Washington, D.C. and New York. He earned his bachelor’s degree from the University of Florida and holds a master’s degree in Global Affairs from New York University. A lifelong surfer and advocate for ocean conservation, Brendan also serves as a member of Surfrider Foundation's New York Leadership Council. 

About Criteo: Criteo (NASDAQ: CRTO) is the global platform connecting the commerce ecosystem for brands, agencies, retailers, and media owners. Its AI-powered advertising platform has unique access to more than $1 trillion in annual commerce sales—powering connections with shoppers, inspiring discovery, and enabling highly personalized experiences. With thousands of clients and partnerships spanning global retail to digital commerce, Criteo delivers the technology, tools, and insights businesses need to drive performance and growth. 

Discover more at criteo.com