Stefanie Beach sits down with GroundTruth’s powerhouse duo — CEO Rosie O'Meara and COO Kate Scappaticci — fresh from Cannes to explore how they're revolutionizing digital advertising. These trailblazing women are proving that “upper funnel” channels like connected TV, digital billboards, and streaming audio can actually drive measurable sales and foot traffic. From AI-powered campaign recommendations to innovations like pause ads and location-triggered direct mail, this episode is packed with insights that’ll make you rethink everything you thought you knew about performance marketing.
About Rosie O’Meara:
Rosie O’Meara is the Chief Executive Officer of GroundTruth, where she leverages her deep experience in advertising and media to lead the company into its next era of growth. Since joining the company, Rosie has played a critical role in shaping GroundTruth’s market strategy, including leading major initiatives like the acquisition of Addy. Formerly the Chief Revenue Officer, she drove top-line growth and led the company’s sales teams. Rosie is also an active advocate for workplace culture, serving as an executive sponsor of GroundTruth’s DEIB efforts and a leader in mentorship and women’s empowerment initiatives. A 2022 Top Women in Media and AdTech honoree, she’s also a board member of the DPAA and WE.DOOH. Prior to GroundTruth, Rosie held leadership roles at a4Media and Zapp360, and held sales roles at Verve Mobile and ITN Digital.
About Kate Scappaticci:
Kate Scappaticci is the Chief Operating Officer at GroundTruth, where she oversees business operations and drives sustainable, profitable growth across the organization. She manages partnerships, data strategy, and the Customer Success teams that fuel GroundTruth’s revenue engine. Since joining in 2016, Kate has been a key force in transforming customer-facing operations and launching the company’s global Customer Success function. A founding member of the Women@GroundTruth employee resource group, she is a fierce advocate for culture, collaboration, and elevating women in ad tech. Kate previously led global client services at Medialets, and began her career in account services at a branding and marketing agency. She holds a BS in Business Administration and Entrepreneurship from Boston University and is based in New York.
About GroundTruth:
Discover more at groundtruth.com
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