Episode 70: Daphne Subar Finds the Sweet Spot of Business Gifting

Daphne Subar returns to The Digital Marketeer with some amazing updates on how her delicious cookie-biscotti hybrids have transformed from a home kitchen passion project into a corporate gifting game-changer that's helping companies actually connect with their people. She spills all the details on her signature touches—think handwritten notes, those adorable pink boxes, and clever subscription services—plus how she's turned gifting from a boring obligation into something genuinely meaningful. You'll love hearing her talk to Stefanie about her community give-back efforts and walk away with tons of inspiration for making your own business relationships more authentic and heartfelt.

About Daphne Subar: Daphne Subar is the founder and CEO of Subarzsweets, LLC, a unique online bakery and gifting service. In 2016, after 26 years of practicing law, Daphne decided to follow her passion for baking, launching a business that combines creativity, community, and entrepreneurship. Subarzsweets began with a single flavor and package size and has since grown to offer over 20 varieties in multiple sizes. The business now includes a popular membership program, allowing clients to enjoy regular deliveries. Under Daphne's leadership, Subarzsweets has become a favored choice for corporate and personal gifts, shipping nationwide to all 50 states. Subarzsweets makes gifting intentional and meaningful again and all gifts are accompanied by a handwritten note. Daphne is committed to giving back; she partners with various organizations throughout the year to donate a portion of sales to community causes. During the pandemic, she quickly adapted her business to support local restaurant and salon workers by offering temporary employment for local deliveries. Daphne and her husband live in Studio City, California, where they raised their three daughters. Outside of her business, she enjoys reading, exercising, traveling, and participating in three book clubs. Daphne is a lifelong learner and has shared her journey on numerous podcasts.

About Subarzsweets: Subarzsweets is transforming the way people gift—making it simple, meaningful, and unforgettable. At the heart of our offerings is the Subarz, a one-of-a-kind baked treat that blends the crunch of biscotti with the sweetness of a cookie. Available in over 20 flavors—including gluten-free, dairy-free, and nut-free varieties—Subarz are as inclusive as they are delicious. We work with individuals and corporations of all sizes to turn gifting into an intentional act of appreciation. Whether you're recognizing employees, thanking clients, celebrating milestones, or sending a just-because gesture, we handle every thoughtful detail—from beautifully designed packaging to handwritten notes—ensuring your gift makes a lasting impression. What sets Subarzsweets apart is not just our product, but our purpose. We offer customizable gifting solutions, including a flexible subscription program and nationwide delivery, so you can stay top-of-mind with your recipients all year long—without the stress. And as a woman-owned small business, we are deeply committed to giving back. Over the past nine years, we’ve proudly partnered with organizations like Every Day Action, Sharsheret, and The Oscar Litwak Foundation to support causes that matter. At Subarzsweets, we believe gifting shouldn’t be generic—it should be personal, powerful, and rooted in connection.

Discover more at subarzsweets.com