Episode 73: Marketing Channel Wars with Tye DeGrange

Growth marketing veteran Tye DeGrange spills the tea about why brands are hemorrhaging money by treating influencer, affiliate, and content marketing like they're sworn enemies instead of best friends. He reveals his game-changing "flywheel" strategy that turns these siloed channels into a powerful, trust-driven content machine that actually makes people stop scrolling (because let's face it, we're all tired of obvious ads). Plus, he's launching a secret weapon called a "trust score" tool that uses AI to play matchmaker between brands and creators – because nothing says authentic like a trail running influencer promoting actual trail running shoes instead of random beauty products.

About Tye DeGrange: Tye DeGrange is the CEO of Round Barn Labs. Growth expert focused on Paid Marketing + CRO (Conversion Rate Optimization). 19 years of data-driven acquisition and retention marketing experience growing fortune 500 companies and startups in the consumer and enterprise space. EBay Internet Marketing team. Helped startups grow backed by Google Ventures, a16z, Social Capital Partners, Madrona, and KPCB. Led team at Amazon focused on Acquisition Marketing. Drove over $2M in less than one year for StubHub and ModCloth. Active member of the Reforge growth community. Managed marketing budgets of over 20 million per year. Marketing Channels: Paid Social, Paid Search, Affiliate / Influencer, Programmatic Display, Conversion Rate Optimization, Analytics & Attribution

About Round Barn Labs: RBL is a premium performance marketing agency. Unlock world class Affiliate, Influencer Marketing and distribute trusted influencer publisher and review content via highly efficient paid search and social marketing. Round Barn Labs brings an in-house perspective to digital performance marketing consulting with a growth mindset. We are not a typical agency. We have worked in-house or as a consultant for companies like Amazon, eBay, ModCloth, Oculus, Portal from Facebook, TrueBill, StubHub, Granular, LiveNation and startups backed by: Andreessen Horowitz (a16z), Social Capital Partners, Kleiner Perkins (KPCB), Google Ventures (GV), First Round Capital, and more. Round Barn Labs has helped hundreds of companies from seed stage to IPO improve the performance of the paid digital marketing and better understand growth. We manage marketing channels like Facebook, Instagram, Affiliate/influencers, LinkedIn, Twitter, and Pinterest. Clients looking for growth and efficient customer acquisition have come to us to prioritize channels and A/B tests to hit Customer Acquisition goals. We are one of the few paid marketing teams that can help improve page conversion rates and customer experience with UX, and Conversion Rate Optimization (CRO) with systematic A/B testing.

Discover more at roundbarnlabs.com