From Commercial to Residential: How George Shafazand Built a Remodeling Powerhouse in San Jose

In this episode of the Digital Remodeler Podcast, host Carl Willis sits down with George Shafazand, owner of Elevated Edge Construction, to discuss his journey from commercial property management to becoming one of the most trusted residential remodelers in San Jose, California.

George shares how he scaled his business through smart marketing, daily client communication, and strategic use of CRM systems like House Pro. He opens up about the hard lessons he’s learned with subcontractors, the power of referrals, and how to stand out in a saturated market of 2,700+ contractors.

If you're a contractor or remodeling company owner looking for practical insights on business growth, client retention, and building a values-driven company culture — this episode is a goldmine.

🔨 Topics Covered:

• Transitioning from commercial to residential remodeling
• Why communication is the cornerstone of customer satisfaction
• The CRM game changer: How House Pro streamlined his operations
• Subcontractor red flags and how to build loyalty
• The marketing mistake most contractors make — and how to fix it
• Differentiating in a sea of competitors
• Leveraging Google reviews and visual content for trust
• Building repeat business and long-term client relationships
• How George plans to scale with new home builder partnerships

🧠 Real talk. Tactical advice. No fluff.

🎧 Listen now and subscribe for more remodeling business growth insights.

🔗 Links: 

👉 Learn more about George's company: https://eecinc.us

Send us a text

Visit us online - remodelingmarketingteam.com

Connect with us on Facebook - https://www.facebook.com/remodelmarketing

Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCnqpHHqgpvEs1wkfDMt95uA