Branding That Connects: Building Your Avatar and Voice for Impact

In this episode of The Digital Shift™, Natasha Roberson interviews Jess Green on the foundational topic of branding. Together, they dive deep into what it takes to define your customer avatar and craft a brand voice that resonates with your audience. Jess shares her insights on why targeting the right audience is essential, how to avoid common pitfalls, and how technology like ChatGPT can revolutionize the way you connect with your ideal customer.

This episode is packed with practical advice and actionable steps to help entrepreneurs, network marketers, and business owners create a brand that not only attracts but also converts. If you’ve ever struggled to figure out who you’re talking to or how to communicate your message effectively, this is the episode for you.

“Your brand is not about selling to everyone—it’s about connecting deeply with the right one.”

Who This Episode is For:
Entrepreneurs and business owners who want to refine their branding for better results.

Network marketers and social marketers who struggle with defining their audience.

Creators who want to understand how to craft messaging that converts followers into fans.

Download the Customer Avatar Worksheet linked below. Take 30 minutes to define your ideal customer, focusing on demographics, pain points, and goals. Use the results to refine your content strategy.

www.self-made.biz/perfect-match

Key Topics Covered:

•What Is a Customer Avatar? Understanding its role in branding.

•The Importance of Specificity: Why you can’t target everyone and expect results.

•Common Mistakes: Avoiding the trap of wide-net marketing.

•Messaging that Converts: How to align your voice with your avatar’s needs.

•Tech for Branding: Using tools like ChatGPT to refine your messaging.

•Beyond Products: How to create a brand for attracting business partners.

•Consistency and Review: How often to revisit and update your avatar.

•The Conversion Impact System: Leveraging the Self Made Hub to nurture and scale.

“Ready to refine your brand and attract the right audience? Download our free Customer Avatar Worksheet and start building your brand today. Visit www.self-made.biz/perfect-match. And if you loved this episode, please leave a review to help others find our show!”

“Next week, we’re sitting down with Coach Fryer to discuss the latest trends in social media and how to craft high-converting content in 2024. Don’t miss it!”

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 10 week accelerator here: www.self-made.biz/accelerator

Want to infused tech but you'd rather have the full marketing system built for you? You can visit us here for ala carte: www.self-made.biz/price-list or here for a complete system: www.self-made.biz/done-for-you-vip

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @momtomillionaire