Episode 31 - Keep the Lights On: How Smart Businesses Win While Everyone Else Logs Off

In this episode of The Digital Shift, Natasha Roberson breaks down what separates the entrepreneurs who slow down every holiday from those who keep scaling—without sacrificing family time. With the 4th of July holiday in full swing, many business owners hit pause… but should you?

Natasha shares how automation allows your business to “stay open” and nurture leads, make sales, and build trust—even while you’re offline with your family. Whether you’re a solo social seller or leading a growing team, this episode will show you how to prepare your systems for every holiday season and stop relying on hustle to grow your business.

“Freedom isn’t found in hustle—it’s in knowing your business works when you’re not watching.”

Who This Episode Is For:

• Entrepreneurs and marketers prepping for holiday weekends
  
  
  
• Business owners wondering if it’s okay to log off
  
  
  
• Coaches, creators, and network marketers who still want sales during downtime
  
  
  
• Anyone who wants more freedom and more income
  
  

Actionable Step:

Audit your next 5 days—where can automation replace a manual task?

Choose one:

✅ Schedule your emails

✅ Turn on a keyword DM automation

✅ Build a simple “holiday sale” funnel that runs while you rest

Key Topics Covered:

1. The Myth of the Holiday Shutdown

• Why most entrepreneurs assume “no one’s buying”
  
  
  
• Stats on holiday shopping + scroll time
  
  
  
• Missed opportunities that show up in your DM post-holiday
  
  
  

2. How to Prep Your Business for a Holiday Weekend

• The week-of checklist: email, SMS, DM automations, funnel
  
  
  
• Holiday messaging tweaks that feel authentic
  
  
  
• Scheduling vs. scrambling: the power of pre-planning
  
  
  

3. The 3 Automations That Keep You Selling While You’re Celebrating

• Comment keyword flows (like “FIREWORK” 🎆 or “HOLIDAY”)
  
  
  
• Flash sale SMS sequence with countdown
  
  
  
• Auto-reply DM with lead magnet or link to offer
  
  
  

4. Real Examples: What Our Hub Members Are Doing This Week

• [Insert example: “Amy is running a 3-day lead magnet with an automated follow-up offer while she’s camping with her kids.”]
  
  
  
• [Insert example: “Sarah set up a ‘July 4th VIP’ funnel that gives her customers a one-click coupon and nurture sequence.”]
  
  
  

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 90 Day accelerator here: www.self-made.biz/accelerator

Not ready to go all in yet, but would like to join our Digital Shift Studio- get in depth training from The Tech Savvy Mentors on creating your brand, offers, products, services, coaching programs, digital assets and more? Join here: www.self-made.biz/digital-shift-studio

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @yourautomationmentor