In this episode of The Digital Shift™, Natasha Roberson challenges the biggest misconception about automation: that it’s cold, robotic, or impersonal.
The truth? Automation done right is what allows you to show up more consistently, more authentically, and more human than ever—because it removes the overwhelm of remembering what to send, when to follow up, and how to stay top of mind with your leads and customers.
Natasha walks through real-world examples of how automated email, SMS, and social media flows can actually enhance connection and trust—when they’re written with care, built with intention, and infused with personality.
“Automation isn’t cold—it’s the warmest thing you can do for your future customers.”
Who This Episode Is For:
Pick one existing message you’ve manually sent (a welcome, a follow-up, a thank you).
Now turn it into an automated email or SMS and schedule it to go out the next time someone opts in, buys, or asks for info.
Key Topics Covered:
1. The Myth That Automation = Cold
2. How to Write Automations That Still Sound Like You
3. The 3 Most Important Touches to Automate with a Human Voice
4. Tools That Let You Automate with Empathy
5. Your Energy Is Finite—Automation Protects It
Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub
Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 90 Day accelerator here: www.self-made.biz/accelerator
Not ready to go all in yet, but would like to join our Digital Shift Studio- get in depth training from The Tech Savvy Mentors on creating your brand, offers, products, services, coaching programs, digital assets and more? Join here: www.self-made.biz/digital-shift-studio
Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @yourautomationmentor
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!