Episode 34 - The Inbox Edge: Email Marketing That Cuts Through the Noise

In this episode of The Digital Shift™, Natasha Roberson dives deep into one of the most powerful, overlooked, and ROI-packed tools in your entire business: your email list.

If you think email is dead—this episode will wake you up. With inboxes more crowded than ever, most business owners either give up too soon or never use email to its full potential.

Natasha breaks down the exact strategies to stand out, serve more, and sell more using story-driven subject lines, value-packed sequences, and the automation tools inside the Self Made Hub. Whether you’re nurturing cold leads or launching something new, your edge in 2025 is your inbox strategy.

“Social media grabs attention. Email builds trust and drives conversions.”

Who This Episode Is For:

• Entrepreneurs with an email list collecting digital dust
  
  
  
• Social sellers tired of chasing algorithms for reach
  
  
  
• Digital business owners looking to boost sales and loyalty
  
  
  
• Anyone wondering if email marketing still “works” in 2025
  
  

Actionable Step:

Open your email platform and send ONE message this week.

Not a promo—just value. Share a tip, a story, or a quick win.

Then track how many opens and replies you get—it might surprise you.

Key Topics Covered:

1. Email is Not Dead—But Your Strategy Might Be

• Why open rates are still 20–40% (compared to 1–3% social engagement)
  
  
  
• What makes someone open, click, and buy from your emails
  
  
  
• The ROI: $1 spent on email = $42 back
  
  
  

2. How to Cut Through the Inbox Noise with a Human Touch

• Subject lines that spark curiosity or emotion
  
  
  
• The “value sandwich” email format: Hook → Help → CTA
  
  
  
• Why most emails go unopened (and how to fix it in 2 sentences)
  
  
  

3. Story-Selling Inside Your Sequences

• How to stop sounding like a newsletter and start sounding like a real person
  
  
  
• Examples of using personal stories to drive engagement and sales
  
  
  
• The “open loop” strategy: Get them to want the next email
  
  
  

4. Automating Email Without Losing Personality

• How to build nurture, launch, and win-back sequences using our 14-touch framework
  
  
  
• When to send manual vs. automated emails
  
  
  
• Writing emails that feel live (even when they’re scheduled)
  
  
  

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 90 Day accelerator here: www.self-made.biz/accelerator

Not ready to go all in yet, but would like to join our Digital Shift Studio- get in depth training from The Tech Savvy Mentors on creating your brand, offers, products, services, coaching programs, digital assets and more? Join here: www.self-made.biz/digital-shift-studio

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @yourautomationmentor