Episode 36 - Start Simple: What Every Online Business Needs (And What You Can Skip)

Welcome to The Digital Shift™ — I’m Jessica Green, and if you’ve been stuck in startup limbo or feeling overwhelmed by “everything” you're supposed to have in place before launching… take a breath.

In this episode of The Digital Shift™, I’m breaking down the bare minimum you need to launch your business online—without drowning in tech, overthinking your strategy, or wasting time on things that don’t move the needle.

If you’ve ever stalled because you thought you “needed more,” this episode gives you permission to simplify and start.

You’ll walk away with a stripped-down success checklist, a list of what to skip, and a better understanding of what we teach inside the Digital Shift Studio to help you grow fast (and without burnout).

Whether you're just starting out or feeling stuck, this is your go-ahead to get in motion with clarity and confidence.

Here’s what we’re diving into:

• ✅ The core pieces you actually need to launch an online business
  
  
  
• 🚫 The fluff you can skip that’s keeping you stuck
  
  
  
• 🚩 Warning signs that you’re overcomplicating things
  
  
  
• 🛠️ How we simplify all of this inside the Self Made Hub + Digital Shift Studio
  
  
  
• 🎯 And a few action steps you can take this week to get unstuck and launched
  
  
  

Let’s do this.

👥 Who This Episode is For:

✅ Coaches, consultants, and social sellers in early stages
 ✅ Creators or affiliates launching their first funnel
 ✅ Burnt-out marketers trying to restart from a simpler place
 ✅ Anyone overwhelmed by tech, tools, or too much info

✔️ What You Actually Need to Launch

Let’s start with a story.

"I had a client named Jill. She spent a good year trying to get her business launched—hopping between Canva templates, debating Kajabi vs. Kartra, building an entire course. But guess what? She hadn’t even made her offer public. No emails, no lead magnet, no follow-up. Just a beautiful mess behind the scenes."

This is what I call the launch trap. So here’s your Launch Essentials checklist:

• A Clear Offer
   Just one thing: a freebie, a low-ticket offer, a service, or a booking link.
  
  
  
• A Way to Collect Leads
   A lead form, a DM keyword trigger, or a simple opt-in page.
  
  
  
• A Place to Follow Up Automatically
   This is where the sales happen. Think: 3–5 emails or texts that nurture and guide.
  
  
  
• A Simple Funnel
   A one-path journey: Opt-in → Thank You Page → Automated Follow-Up.
  
  
  
• A Way to Convert
   DM reply, calendar

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 90 Day accelerator here: www.self-made.biz/accelerator

Not ready to go all in yet, but would like to join our Digital Shift Studio- get in depth training from The Tech Savvy Mentors on creating your brand, offers, products, services, coaching programs, digital assets and more? Join here: www.self-made.biz/digital-shift-studio

Follow us for more!
Jessica Green @iamjessgreen
Natasha Roberson @yourautomationmentor