Episode 37 - Before You Launch Anything—Build This First

Welcome to The Digital Shift™ — I’m your host, Jessica Green — and today we’re talking about what has to come first if you want your business to make money consistently.

I’m not talking about your logo, your website, your course content, or your Instagram aesthetic.

I’m talking about the system that actually turns interest into income—the one thing most people don’t build, and then wonder why their launch falls flat.

Let me take you behind the scenes…

We created the Automated Money Machine framework because time after time, we saw smart business owners with incredible ideas not make money—not because their offer was bad, but because they had no backend built to sell it.

No funnel.
 No follow-up.
 No way to capture leads.
 No automation.
 No booking flow.
 No nurture system.
 No sales assistant (human or AI).

They were launching blind. And broke.
 So we built a system that fixed that.

This episode is going to show you exactly what that system looks like, how it works, and why it’s the only thing you should focus on before you go live with your offer.

Here’s what we’re covering today:

• Why most offers flop—even when they’re great
  
  
  
• The exact pieces you need in place to convert leads into clients
  
  
  
• How AI follow-up bots are now doing the heavy lifting
  
  
  
• And how to get your full sales system built with us at our Virtual Summit on September 9th
  
  
  

Let’s break it all down.

💡 The Mistake Most People Make

So many business owners are stuck in what we call the Launch Loop:

You get excited about your new program or product…
 You start filming videos, tweaking content, maybe even writing your curriculum…
 You post about it… maybe even share it on stories…

But then…
 Crickets.

Why?

Because there was never a system behind it.
 Just a great idea with no bridge to the buyer.

And the truth is, your audience doesn’t want more content—they want a clear path to say YES.
That means automation, follow-up, and an easy “I’m in” button.

🧠 Key Topics Covered / Talking Points

✅ The Core System to Build Before You Launch

This is your Automated Money Machine—and it includes:

1. Lead Magnet or Entry Offer
    Could be a free checklist, quiz, booking link, or discount.
    Its job is to attract the right people and give value.
   
   
   
2. Simple Funnel (Opt-In → Thank You → Nu

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 90 Day accelerator here: www.self-made.biz/accelerator

Not ready to go all in yet, but would like to join our Digital Shift Studio- get in depth training from The Tech Savvy Mentors on creating your brand, offers, products, services, coaching programs, digital assets and more? Join here: www.self-made.biz/digital-shift-studio

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Jessica Green @iamjessgreen
Natasha Roberson @yourautomationmentor