Stop Renting, Start Owning: How to Extract Your Social Audience Before It’s Too Late

In this episode of The Digital Shift™, Jessica Green uncovers a critical truth: If your business relies solely on social media to maintain relationships and generate sales, you’re leaving your success in the hands of platforms you don’t control.

But also your company….

I’m going to share my personal experience of losing her Facebook account for nine months and the devastating impact it had on her business. Plus, she breaks down the latest social media shutdowns, bans, and algorithm updates that prove why business owners must shift their focus to owning their audience.

You’ll learn why big businesses collect data, how to stop letting leads slip through the cracks, and why NOW is the time to take control of your audience with automation and direct follow-up.

"The algorithm won’t save your business—owning your audience will."

Who This Episode is For:

• Entrepreneurs relying on social media to connect with leads.
• Business owners frustrated by low engagement and algorithm shifts.
• Social marketers who have lost access to accounts before and want a fail-proof strategy.
• Anyone serious about long-term business stability and revenue growth.

Start taking control of your audience today:

1. Identify ONE way you currently interact with leads on social media.
2. Create a simple lead magnet (guide, checklist, quiz) to move those leads onto YOUR list.
3. Set up an automated follow-up sequence to nurture and convert them into customers.

Key Topics Covered:

1. The Hard Truth: You Don’t Own Your Social Media Audience

• Jessica’s personal story of losing access to her Facebook account for 9 months and what that did to her business.
• The TikTok ban in India & U.S. policy threats—proof that social platforms aren’t guaranteed.
• Facebook disables over 1.3 billion accounts annually—what happens when yours is caught in the crossfire?
• Instagram’s organic reach has dropped below 10%, meaning 90% of your audience never sees your content.

2. Why Big Businesses Focus on Data (And You Should Too)

• Google, Amazon, and Facebook thrive because of one thing: data.
• Retargeting campaigns convert 70% better than first-time outreach—because they use owned data.
• Email marketing has a 4,200% ROI (yes, $1 spent = $42 earned).

3. Owning Your List = Owning Your Income Stream

• Direct contact = direct sales. You control the message, frequency, and timing.
• Email open rates average 20%+, while social post engagement is often under 5%.
• Segmenting your audience lets you send the right message to the right pe

Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub

Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 10 week accelerator here: www.self-made.biz/accelerator

Want to infused tech but you'd rather have the full marketing system built for you? You can visit us here for ala carte: www.self-made.biz/price-list or here for a complete system: www.self-made.biz/done-for-you-vip

Follow us for more!
Jessica Green @iamjessgreen
Natasha Robers