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July 26, 2024 • 45 mins

Barbara is back, baby! 🎉

In this episode, we’re thrilled to have Barbara Kemmis, the executive director of the Cremation Association of North America (CANA), joining us for the third time! Barbara is here to drop some serious knowledge bombs about the latest cremation trends.

In this jam-packed episode, we dive into CANA's annual report, one of the most comprehensive in the industry. We uncover fascinating insights into death rates and the ever-evolving choices families make between cremation and burial. Did you know that while cremation is on the rise, the growth rate is starting to slow down a bit? Find out why. 📊

We also take a state-by-state tour, revealing some surprising stats. 10 points if you can guess which state finished at just about 32.6% cremation and which state tops the chart with an astronomical 83.1%. 🌎🔥

This is THE episode you don’t want to miss! Hit play and join us for an engaging and informative discussion with one of the industry’s top experts. 🚀👂

Timestamps
(00:00) Intro
(01:02) Welcome to Direct Cremation Podcast
(01:40) Welcome back Barbara!
(01:58) Quick intro about Barbara
(03:26) What goes into creating the report every year?
(05:58) The next 5 years in terms of growth
(08:19) Why certain states have very high cremation rates
(15:45) We're at a 15-year lag if we follow the Canadian trends?
(18:48) Predictions
(21:27) How long have they been doing the reports?
(26:22) Was there anything in the data that surprised Barbara?
(31:38) What Barbara did in England
(38:37) The upcoming Cremation Innovation Convention

Link to the summarized CANA report: https://www.cremationassociation.org/industrystatistics.html

For Innovative Funeral Directors Blazing a Trail.
A podcast for funeral home owners where we talk about trends & opportunities we see in the funeral home industry. We bring on death care professionals and cremation experts to share what they know.

Click here to subscribe: https://bit.ly/3PxOqMO
Find us at https://directcremation.com
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Apple Podcasts: http://bit.ly/3lj2soT

Want to start a cremation brand yourself? Learn how the some of the biggest cremation brands do it at https://www.partingpro.com

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