The Disrupter Podcast

In this in-depth session, we delve into the complexities of Facebook advertising by examining CBO (Campaign Budget Optimization) and ABO (Ad Set Budget Optimization). Charlie provides a comprehensive comparison, explaining how each approach impacts ad performance and business success. He discusses common misconceptions, effective use cases, and best practices for leveraging these strategies. Additionally, insights from recent indus...

At one time, Charles Tichenor was a top 100 advertiser on Facebook. On the platform, he frequently manages 7 figure budgets per DAY! In the early days, he managed FB ads for Apple, New Balance, major automotive brands, and more. Facebook gave him test budgets ranging from $10,000 to $50,000 per day to test new features and Betas.In this episode, Charles and I dig into what’s working now, what mistakes he’s seeing, and a bit of his ...

Join the Meta MBA June Cohort Waitlist at https://disrupterschool.perspectivefunnel.com/

Chapters:

00:00 Introduction and Overview

00:25 Debunking Get Rich Quick Schemes

00:55 Understanding Ad Account Success

02:01 The Fallacy of Creative Volume

07:59 The Importance of Gross Profit Per Transaction (GPT)

09:59 The Problem with ROAS

14:36 Optimizing Ad Spend for Better Results

23:34 The Pitfalls of Creative Testing

31:47 Operator Error and...

Get ready to take your social media advertising to the next level with Cynthia Sandoval and Charley Tichenor's expert insights. In this video, we discuss topics like organic social, agency payment structures, and how to grow as a marketer. Learn how to optimize your ads, build strong relationships with your customers, and differentiate yourself as a great marketer. Whether you're just starting out or looking to improve your...

Chapters:

00:00 Introduction and Overview

59:08 Understanding Tariff Proofing

59:45 Custom Metrics for Facebook Ads

01:00:27 Disruptor Academy Insights

01:03:06 Live Launch Party Announcement

01:05:09 Brand Development Strategies

01:17:01 Gross Profit Per Transaction (GPT)

01:23:48 Custom Conversion Events

01:25:52 Understanding Purchase Behavior

01:26:33 Optimizing Ad Campaigns

01:27:57 Analyzing Sales Data

01:28:40 Customer Journey Insights

0...

In this episode, delve into effective Facebook ad strategies with expert Charley Tichenor, also known as the 'Facebook Disrupter.' Discover how Charley's journey from a musician and radio personality to a Facebook ad strategist has influenced his approach to optimizing and scaling ads. Learn about the 'One Campaign Ad Account Strategy,' the importance of broad targeting, and the innovative 3-2-2 method for dynam...

Whether you're a seasoned marketer or just starting out, this guide will equip you with the tools to maximize your ad performance and ROI during these key gifting moments.00:00 Introduction and Overview00:23 Mother's Day and Father's Day Campaign Insights01:04 Setting Up the Presentation03:08 Seasonal Opportunities and Data04:50 Building Effective Gift Bundles13:27 Leveraging Social Media and AI for Gift Ideas19:25 Emph...

Join Disrupter Academy: https://www.skool.com/disrupter-academy/about

Chapters:

00:00 Introduction and Overview

00:36 Ad Performance Insights

01:22 Building Ads with ChatGPT

03:33 Live Ad Creation

04:00 Using the 3-2-2 Method

07:46 Creating Effective Ad Copy

22:40 Ad Targeting Strategies

28:41 Exploring Effective Ad Strategies

28:56 Branding and Personal Style in Ads

29:24 Creating Disruptive Ad Copy

31:04 Ensuring Ad Continuity

32:28 Live ...

This episode features, Charley Tichenor (Founder @ Disruptor School) and information about creative testing + scaling your business is invaluable. Charley is one of the most knowledgable e-comm growth practitioners I've ever met and you should listen to what he has to say! We discuss:

• How to actually test your ads
• What kind of metrics you should be measuring and why
• How he went from DJ to Facebook Ads Savant

And the...

Charley has spent over 10 years in the Digital Marketing industry. He has personally managed the spend of hundreds of millions of dollars, and his clients and brands have done well over $1B in revenue. He was a founding member of the Facebook Disrupter Group, while helping 310 Nutrition grow to a 9-figure brand. His Facebook Ads MBA Program has many dozens of students from around the world, and Disrupter School has helped thousands...

Another week, another fantastic episode is here! In this week's video, Charley Tichenor and special guest, Fraser, dissect a captivating tooth whitening ad to uncover its marketing secrets. From clever tactics to valuable business insights, it's an episode that'll engage your brain and tickle your funny bone.Here's a quick rundown of what you can expect from the episode:

• **5 Keys that Listeners Will Learn**: Dis...

Why ROAS Doesn't Matter: Unlocking Real Facebook Ad Profits

In this episode, we dive deep into the misconceptions around ROAS (Return on Ad Spend) and why it shouldn't be your main focus when trying to scale your Facebook ads. The discussion covers the importance of understanding Gross Profit per Transaction (GPT) and Profit Volume over ROAS. Learn about various metrics, customer journeys, and effective ad strategies to make your e-...

In today's podcast episode... Nick Theroit sits down with Charles Tichenor - the founder of Disrupter to talk about the role of facebook ads in marketing in 2022.We also talk about key factors you need in order to grow your eCommerce brand fast.Charles shares some of his strategies and tactics that have allowed him to grow multiple ecommerce brands from 7-figures to over $100,000,000.If you're an eCommerce brand owner - you...

In this episode, we dive deep into understanding and optimizing your Meta ads strategy. The host announces the launch of a new YouTube channel, Disrupter Academy, which offers free comprehensive courses. Alongside the upcoming launch party and giveaways for the new channel, viewers can expect a thorough breakdown on setting up and scaling Facebook ad campaigns, common mistakes, and expert tips from years of experience. The video al...

Robbie, a young digital marketing professional shares his incredible journey to becoming a fractional head of growth for multiple brands. He credits the Disrupter School program and Charley's YouTube channel for teaching him the ins and outs of digital marketing, particularly Facebook ads. He discusses his experiences with dropshipping, his shifts in strategy after learning from Charley, and how he gained the confidence to take...

Join Disrupter Academy at https://www.skool.com/disrupter-academyJoin us in this live session as we dive into the only Facebook ads retargeting strategy you'll ever need. Learn how to scale your business using broad retargeting techniques discussed by Charlie from Disrupter Academy. Gain insights into the effective use of the Facebook pixel, optimized ad copy creation, and the importance of broad versus specific retargeting aud...