The Disrupter Podcast
Lessons from a $1B+ Revenue DTC and eCom Expert.
Episodes
Apply for the Meta MBA here at DisrupterSchool.com/MBA
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Master Facebook Ads: In-Depth with Meta Summit 2025 Insights with @SonicGrowthLink up with Kushal at https://www.sonicgrowth.ca/Join Charley and Kushal Shah as they dive into advanced Facebook advertising strategies and insights from the Meta Summit 2025. Learn about value optimization, incremental attribution, partnership ads, and more. Kushal Shah shares tips from his boutique agency, Sonic Growth, while Charley discusses practic...
In this video, join us as we break down the key insights from the Meta Performance Summit. We'll cover the latest advancements in AI for small advertisers, updates to the ad delivery algorithm, and the importance of quality data and custom conversion events. Learn about value-based bidding, incrementality, lift testing, and how to optimize for profit. Discover the future of AI-driven business models and creative tools. Get tact...
Here’s a concise summary of the podcast:
Jeff, Phoenix Ha, and Charley' break down advanced Facebook marketing strategies, focusing on quizzes, pop-ups, and first-party data to refine ad performance. Jeff emphasizes using quizzes for more than just email capture—leveraging them to gather valuable customer insights for better targeting. Phoenix highlights the power of first-party data in understanding product sales and avoiding p...
Apply for the Meta MBA here at DisrupterSchool.com/MBA_____In this episode, we dive deep into mastering Meta ads, exploring key areas such as optimization, automation, creative testing, and documenting your results. Our host also shares the exciting behind-the-scenes of his wife’s Pilates studio move, upcoming events, and personal reflections on challenging moments. We introduce you to efficient ways to track marketing incrementali...
In this episode, Charles and Viktor will discuss how the FB ads world has changed in the last few years, the big mistakes 7-figure brands make with their FB ads, how to make the most out of Advantage+ ads, the steps into starting and maintaining a profitable FB ads account and much more.The host of the Two Ecomm Experts podcast is Viktor Stoilov - an advertising strategist, Founder & CEO of Markademics, and co-founder of a 7-fi...
Join Disrupter Academy: https://www.disrupterschool.com/ct-youtubeIn this episode, we get into five essential strategies that can help you 10x your business by 2025. Covering the importance of sustainable growth, the role of the right campaigns, and understanding marketing as a tool for business amplification, this video offers actionable advice and real-world examples to help you scale your business with confidence. We also discus...
In this episode, we break down how to focus on what actually drives profit rather than chasing multiple revenue streams aimlessly. The key to success? Zero in on your most profitable offers and let Facebook’s machine learning do the heavy lifting.
💡 Big Takeaways:
✅ Find the right offer – Not just the highest AOV or LTV, but one that drives repeat purchases at a low CPA.
✅ Think long-term cash flow – It’s not about today’s pr...
Join Disrupter Academy: https://www.disrupterschool.com/ct-youtubeIn this episode, we explore the secrets behind creating the most scalable ad ever, focusing on strategies to maximize your ad's performance without wasting resources. Broadcasting from Manhattan, the discussion dives into effective advertising techniques, the benefits of running fewer but smarter ads, and understanding key metrics like CPA (cost per acquisition) ...
Scaling Your Meta Ads Like a Pro: The Ultimate Guide to Simplification & SuccessIn this video, we dive into the dead-easy way to scale your Meta ads and boost your business by focusing on two key metrics - CPA (Cost Per Acquisition) and GPT (Gross Profit Per Transaction). Learn how to simplify your ad account, make smarter choices, and achieve greater profitability. Plus, discover some insights into the Meta MBA Waitlist and th...
In this episode of Adspend, Charley Tichenor, Founder of Disrupter School, joins the show to discuss important topics in marketing strategy, creative agency strategies, and working with clients as an agency. Charley shares insights on how to allocate funds in marketing strategy, how creative agencies can align with company goals, and how to work with clients while being mindful of their goals and personalities. He emphasizes the im...
Scaling Your Meta Ads Like a Pro: The Ultimate Guide to Simplification & SuccessIn this video, we dive into the dead-easy way to scale your Meta ads and boost your business by focusing on two key metrics - CPA (Cost Per Acquisition) and GPT (Gross Profit Per Transaction). Learn how to simplify your ad account, make smarter choices, and achieve greater profitability. Plus, discover some insights into the Meta MBA Waitlist and th...
From being a heroin addict to running $1M/day for Nissan to being on his way to a $100M brand, Charley Tichenor is truly “The Facebook Disrupter.”This was one of the most inspiring interviews I’ve ever had.Charley brings 100%, 100% of the time.He hates ROAS & MER.He believes in simplicity over complexity.He trusts the math, not his emotions.And has a heart of gold.It doesn’t matter if you’re out on the streets, broke, or fleein...
Join Disrupter Academy: https://www.disrupterschool.com/ct-youtubeIn this video, you'll learn how to build comprehensive marketing funnels using AI tools from scratch. The host takes you through each step, starting with the creation of high-converting copy, followed by crafting ad creatives, and finishing off with a detailed email sequence. Witness how these AI-driven strategies have been successfully implemented for Disruptor ...
Welcome to this insightful interview where we get to chat with Facebook ads expert Ben Heath about the best practices for retargeting and Facebook ads for e-commerce and lead generation. In this conversation, we explore a range of topics including account setups, attribution, measurement, and the importance of meeting the real-world needs of clients.
Chapters:0:00 The Real-World Needs of Clients in Facebook Ads: Insights from Be...
In this in-depth session, we delve into the complexities of Facebook advertising by examining CBO (Campaign Budget Optimization) and ABO (Ad Set Budget Optimization). Charlie provides a comprehensive comparison, explaining how each approach impacts ad performance and business success. He discusses common misconceptions, effective use cases, and best practices for leveraging these strategies. Additionally, insights from recent indus...
At one time, Charles Tichenor was a top 100 advertiser on Facebook. On the platform, he frequently manages 7 figure budgets per DAY! In the early days, he managed FB ads for Apple, New Balance, major automotive brands, and more. Facebook gave him test budgets ranging from $10,000 to $50,000 per day to test new features and Betas.In this episode, Charles and I dig into what’s working now, what mistakes he’s seeing, and a bit of his ...
Join the Meta MBA June Cohort Waitlist at https://disrupterschool.perspectivefunnel.com/
Chapters:
00:00 Introduction and Overview
00:25 Debunking Get Rich Quick Schemes
00:55 Understanding Ad Account Success
02:01 The Fallacy of Creative Volume
07:59 The Importance of Gross Profit Per Transaction (GPT)
09:59 The Problem with ROAS
14:36 Optimizing Ad Spend for Better Results
23:34 The Pitfalls of Creative Testing
31:47 Operator Error and...
Get ready to take your social media advertising to the next level with Cynthia Sandoval and Charley Tichenor's expert insights. In this video, we discuss topics like organic social, agency payment structures, and how to grow as a marketer. Learn how to optimize your ads, build strong relationships with your customers, and differentiate yourself as a great marketer. Whether you're just starting out or looking to improve your...
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