April 15, 2025 • 29 mins
Are you ready to learn how to successfully sell your products on Walmart's extensive marketplace? This episode features insightful discussions with Lane Carruth from SellCord as we unravel the secrets to getting your products into one of the largest retail spaces in the world.
Whether you're new to selling or a seasoned entrepreneur seeking to expand your reach, this episode offers practical strategies and expert insights to guide your journey.
Lane shares her experience as an expert in Walmart's unique selling landscape. We explore the best practices for product optimization, including the essential factors that affect visibility on Walmart's platform compared to others like Amazon.
You'll discover the importance of refining product listings, understanding the algorithms, and adapting your marketing strategies to meet the evolving expectations of today’s omnichannel consumers.
In this engaging conversation, we also discuss initiatives like Walmart's Open Call program, which gives new and innovative brands a pathway to success. Lane explains how to leverage these opportunities effectively for launching your products and growing your business. Tune in now to equip yourself with the knowledge that can help make your products successful on Walmart!
Join us on this journey to transform your business dreams into reality by mastering Walmart's ecosystem.
Don't forget to subscribe, share your thoughts, or leave a review to connect with us and keep the conversation going!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:06):
Well, hello everyone and welcome to Doing Business in
Bentonville.
My name is Andy Wilson and I amso glad that you're joining us
today.
I have got such a great guestand a friend, and let me just
welcome Elaine Cabruth to DoingBusiness in Bentonville.
Welcome, elaine.
Speaker 2 (00:22):
Thank you, Andy.
I'm so excited to be here and Ialways enjoy having a good chat
with you.
Speaker 1 (00:28):
I know, I've been looking forward to this for some
time.
What we're going to do today isthat we're going to get in some
great detail.
I get these emails and textsfrom people saying, andy, how do
I get my product into Walmart?
From people who said, andy, howdo I get my product into
Walmart?
That's you know, and I went.
Well, it's not easy, it'scomplicated.
(00:48):
And now, when people send me atext or email, andy, how do I
get my product into Walmart?
I call Lane, okay, or Cellcord.
And that's you work for a greatcompany.
I do, I'm very lucky.
And your company is calledCellcord, yes, and it is just a
great company.
I do, I'm very lucky.
And your company is calledCellcord, yes, and it is just a
phenomenal company.
(01:08):
It's led by a great friend ofmine.
His name is Michael and he'snot here today.
And, michael, I'm going to tellyou, man, I'm going to trash
you the whole program.
I just want to tell you Rightup front Lane's already gave you
permission.
I can do that.
No, that, no, really.
Michael's a great guy.
Lane, let's talk about you,okay, because you're you're,
you've been at cell core now forseven plus months so I've been
(01:30):
there.
Speaker 2 (01:30):
Yes, just about six and a half months.
So I started in august, andbefore that I was with white
spider which is another greatcompany.
Speaker 1 (01:39):
It was a great company, yes I loved being at
Spider.
Speaker 2 (01:42):
I was there for eight and a half years, wow, and you
know obviously I have a passionfor that company and for Eric
and JS and just all the people,such a great company.
Speaker 1 (01:56):
Right?
Well, they're two great guys,Eric and JS, and in fact I am
doing a podcast with themtomorrow.
Speaker 2 (02:01):
Oh, with JS and with Eric.
Yes, amazing, I love that.
Speaker 1 (02:05):
So I can't wait to give them a hard time.
But you know, spotter is agreat company.
Now it's sold a couple of timesand I'm so glad you have landed
at another great company calledCellcord yes, and it's a great
company.
So why don't you just give us abit of history and then we're
going to get into the depth ofhow you get product into Walmart
(02:27):
.
Now CellCorp is expandingbeyond Walmart, but we're going
to talk about that too.
But most people are like I wantto get my product and so we're
going to get into that, so staytuned to us.
We're going to tell you.
So talk about CellCorp.
Tell us about the company, giveus a little bit of history.
Speaker 2 (02:45):
Yeah, so who we are and what we do.
So we are a Walmart exclusiveagency partner.
So we understand Amazon, weunderstand Target, we understand
everything, but we just focuson Walmart.
We're experts at Walmart and westarted initially as just being
experts on marketplace.
And what I love about that isthe founders of Cell Cord,
(03:08):
michael.
He's a seller himself and so hefigured out Amazon.
And then he was like I'm goingto figure out Walmart.
So he knew all the levers topull and became very successful
in his own, you know right as aseller and then formed Cellcord
as a company in 2020, 2021.
And it's so exciting because nowwe've expanded upon.
(03:32):
You know, working with peoplethat maybe have one or two items
and have just gotten theirgolden ticket and like we have
no idea what to do next.
We can help them figure outwhat to do next.
We have no idea what to do next.
We can help them figure outwhat to do next.
And then we also work withmajor CPG companies that have
(03:52):
been in Walmart for a long timeand either need help growing and
winning from an omnichannelperspective or want to figure
out how to do marketplace aswell.
Speaker 1 (03:59):
You know, I think that's such a need today and you
know, as you talked about theWalmart marketplace, it was such
a need today.
Uh, you know and, and you know,as you talked about the walmart
marketplace, it was such agreat start and there's so many
wonderful stories, uh, and thatI know personal people that that
have started.
You know, in the garage, yes,got a marketplace and now
they're they have a largerfacility or they're one of these
(04:20):
mini warehouse facilities andthings that's around the country
today and but it is excitingthat the whole free enterprise
system, that you've got thisgreat idea, you've got a great
product and now someday you getthe golden ticket.
Speaker 2 (04:37):
Oh yes.
I love that it's amazing and Ipersonally have never been to
Open Call.
I hope that I get to go thisyear because I've heard just the
experience is just amazing andjust the energy and the passion
and we work with companies thatliterally have gotten that
golden ticket and they'reliterally coming to us and like,
(04:58):
okay, I have no idea what to donow and they don't.
Right, and there's so much thatyou need to do now, and they
don't Right.
And there's so much that youneed to do.
And that's what's so greatabout our company is we can help
those brands that have justgotten that golden ticket, and
we can help them be successfuland learn how to navigate the
(05:20):
world of Walmart and Walmartcom.
We've also had, you know,clients that started with just
items on com and were sosuccessful Then they were able
to get distribution in stores,which was their ultimate goal.
I mean, how fantastic is that?
Speaker 1 (05:36):
Well, you know, for our guests, I spent close to 30
years at Walmart and I grew upthere, basically, and my first
job out of school and I had awonderful career and I got to
work with Sam Walton and so manyother great leaders in the
company and actually I did astint in merchandising at one
time it was part of the FastTrack program.
(05:56):
You spent time in all theseother areas and then, if you
were successful, you couldchoose where you like to do a
deep dive Right.
And I chose operations andsomehow, 10 years later, I ended
up running the people division,human resource.
Speaker 2 (06:15):
But that's a long story.
Speaker 1 (06:16):
But anyway.
But the career was excitingRight, and the company is still
doing so well.
They just released theirearnings report for the year and
the quarter fourth quarter andI'm so proud of what's taking
place.
We got to visit the new homeoffice group of us recently.
Speaker 2 (06:33):
I am so excited to see it.
Speaker 1 (06:35):
It's so awesome.
Yes.
Speaker 2 (06:36):
It looks amazing.
Speaker 1 (06:37):
The pictures.
Speaker 2 (06:38):
I've seen.
Speaker 1 (06:39):
It is so, it was so wonderful.
So now what we want to do isthis we want to guide you
through sort of the servicesthat CellCore has.
And so lean in, Because rightnow some of you say you know
what, I've got, an item I've got.
(07:00):
I'm going to open call.
You know some of you are doingthat.
So Lane is going to walk usthrough this process.
The services that CellCoreoffers, yes, Okay, do that.
Speaker 2 (07:11):
So we have.
We have grown significantlyjust in the time that I've been
here, so we have 150 plusemployees, and so the process is
we have people that arehands-on keyboard doing the work
for you.
So we're making sure that yourtitle is optimized correctly,
your description is optimizedcorrectly, we've got the right
(07:34):
keywords that we're using.
We're making sure that whensomeone goes in and types your
product in that search filter,that you're going to show up.
So you're a part of thatdecision set, and we do both
organic optimization as well aspaid media optimization,
especially for brands that arenew to Walmart.
(07:56):
So someone's just gotten thatgolden ticket.
That's one thing that we wantto make sure that we're
utilizing media spend, becauseyou've got to make yourself
where you can be found in thesearch results in order to be
purchased, and so our company.
We understand exactly whatlevers need to be pulled, what
(08:17):
you need to do.
We can advise on pricingstrategies.
We can advise on variantstrategies.
Think if, like your apparelcompany and you have, you know
14 different colors and you know10 different sizes and
understanding how to geteverything set up so it's easy
for the shopper to be able topurchase your product and make a
(08:38):
decision on your product aswell, because we're wanting to
advise.
You know what what's on there.
We also have a greatunderstanding of how walmart's
algorithm works, because theyare changing their algorithm
constantly, and which is great,yeah.
But a lot of people think, okay, I'm, I'm killing it on amazon
(08:59):
and then think that they canreplicate the exact same
strategies on amazon and itdoesn't work, and they don't
understand.
I don't understand why this isnot working on Walmart, and it's
because Walmart's algorithm isdifferent from Amazon.
The way people are searching isdifferent, there's different
keywords, there's differentthings that are important, and
so what's great is we are behindthe scenes doing all the work
(09:22):
for you, hands on keyboard.
We're getting with you up frontand we're saying, hey, andy,
what, what looks like successfor you?
Let's kind of put together whatsome define that success, what
some you know KPIs are.
Let's do that in the beginningand then let's monitor, let's
look back at that every singlemonth to make sure that we're
(09:45):
meeting those, and so that'swhere our team has just such a
great understanding, and a lotof our team have been sellers.
We have team members that workedat Walmart, and so you know we
all have different backgrounds,which is great because we bring
a lot of different strengths tothe table, which I think is
super exciting.
I mean, I learned so much as myexperience at White Spider and
(10:08):
then before that I did shoppermarketing for, you know,
hershey's and Clorox and TysonFoods, and so I had a lot of
great experience and thoughtthat I pretty much kind of had
figured it all out.
But as Walmart continues togrow and test different things,
like we're learning every day ofnew things that we can do and
(10:29):
figure out, you know, any kindof nuances that can help our
clients win on Walmart, becauseultimately that's what we're
trying to do.
It's when they're successfulwe're successful.
Speaker 1 (10:42):
Yeah, that's great and we're going to.
I want to.
I want to come back because youdid a great overview.
That's excellent, thank you.
One of the things that DBB isfocused on is really trying to
simplify this whole thing calledOmnichannel, and we should talk
about that for a moment,because this is the new world.
When I began my career atWalmart, we were brick and
(11:03):
mortar only.
Speaker 2 (11:04):
Right.
Speaker 1 (11:05):
Okay, today, what, what, how, how, how you shop
today is so exciting.
I mean, it is stinking exciting.
I'm just saying.
Speaker 2 (11:14):
Oh, I love it.
Retail therapy is my passion.
Speaker 1 (11:18):
I love it and but it's, it's, but it can be a
bumpy road, absolutely, you know, and because there's a lot of
potholes in this process.
Yes, so just talk aboutOmnichannel for a moment, and I
know you spend a lot of timetalking about that and doing it,
absolutely.
So, again, if you're fairly newwith a new item because we're
(11:39):
sort of talking new items rightnow- Sure yeah New into the
space and we're going to spendsome time talking about, if
you're existing, how to growyour business, right, yes, so
stay focused on the new personwith a golden ticket.
Yeah, that's moved.
It's in the marketplace.
Now or soon it'll be broaderTalk about Omnichannel and just
(12:00):
your thoughts on it.
Speaker 2 (12:01):
So Omnichannel to me is shoppers want to be able to
any way they want, anytime theywant and anywhere they want, so
like, for example, I'll just usemy own personal shopping
history.
So, like I love Walmartdelivery, I do Walmart delivery
every Sunday and usually acouple other times in the week
(12:23):
just to get some you know,pantry staple items that I need,
you know.
Speaker 1 (12:28):
Right right.
Speaker 2 (12:28):
It's so amazing just to have my groceries delivered
to my door.
That's convenient for me.
But then there's sometimes Iwant to, let's say, I want to
make something special, and Iwant to go in and I want to pick
out my own produce and makesure I'm getting what I want, or
I'm not sure what I want, andso I kind of want to look around
.
What we're doing is influencinghow everyone is shopping right
(12:54):
now.
So whether I'm on my phonesearching or I'm let's say, I'm
buying a pair of shoes,typically I'm a size six and a
half.
It is helpful for me to know,reading the ratings and reviews,
if someone is saying well, ifyou know this, this shoe runs a
little big, so you're going towant to size down half a size.
(13:16):
That is helpful information tome that helps make the right,
helps me make the right purchasedecision.
So everything that we are doingfrom a omni-channel perspective
is making sure that we're ableto capture that shopper again,
anywhere, anytime, in any waythat they want.
Speaker 1 (13:37):
Well, you know, I think that's so critical because
you know what you want and whatCellCore does is help you have
I'm going to call it a seamless,consistent customer experience
across all channels.
And you know, and that's fromthe app, that's from the online,
(13:58):
and that your product can beaccessible there, it can be
ordered for the convenience ofthe customer, yes, and then you
know, part ofni channel 2 is isthe delivery process, that that
walmart and other retailers do,and um, but.
But you know, you, what thethings I'd like underline?
(14:19):
You talked about your work andmaking sure that that product is
, is, um, is, is.
I'm gonna source correctlyonline with all the details, yes
, and all the algorithms, all ofthat.
That is critical for the newseller, isn't it?
Speaker 2 (14:38):
Absolutely, if they aren't able to be found.
Speaker 1 (14:43):
Right.
Speaker 2 (14:44):
Then it's not even a part of the consideration set.
Speaker 1 (14:49):
Yeah, because there's millions of items online.
It's not like a brick andmortar, where you go into a
department and there's theselection of product.
Speaker 2 (14:56):
You're looking at it.
Speaker 1 (14:58):
But you're able to simplify that process for that
customer.
Speaker 2 (15:02):
Absolutely, and we're constantly monitoring and
auditing because, as Walmartmakes changes in their algorithm
, that impacts things from aback-end perspective that the
consumer can't see.
But we can see and we can makesure that people are able to
(15:28):
find your product, especially ifyou're new to Walmart.
Speaker 1 (15:31):
Right.
Speaker 2 (15:33):
You're building a customer base.
The consumer may not even knowthat your item's on Walmart, and
so they're not normally goingto search by.
You know a brand name per se,Right, right.
And if they are, they'realready a loyalist and you've
already got them as a customer.
You're trying to driveincremental sales, which is
super important and just beingfound, and so there's so many
(15:56):
different levers that you canpull as a one-party supplier and
as a third-party supplier, andwe know how to do.
We've learned all the tricks.
Speaker 1 (16:05):
I think that's a real critical point.
You just mentioned it about athird-party supplier.
So Cellcor has a whole range ofservices elaine has talked
about and you know, fromaccounting application to
creativity optimization.
You talked about that.
You talked about the ppcadvertising management, uh, your
(16:25):
media creation, accountmanagement, yes, um so we have,
like I have a dedicated platformto analysis analytics?
Speaker 2 (16:34):
yes, so we have our proprietary software, which
which is called dashna by cellcord, and it's a self-serve ad
platform.
So if someone wanted to go anddo their media themselves on
walmart, then they have theability to do that, obviously,
Obviously, we get it set up forthem, we can advise.
Then we also have clients thatgosh, I don't have time to do
(16:57):
that, I have so much else on myplate.
I hear a lot, especially newcompanies or smaller companies,
saying it's just me doingeverything, Like I need someone
to come in and be an extensionof my team, and that's what we
do a really good job at andthat's fun for us.
And you know, like I have ateam of people and that's.
You know they're enterpriseaccount managers and that is
(17:20):
their main job is to be they own.
You know six to seven differentclients that they're working
with and own that business andunderstand everything about that
business and making sure thatyou know again, that client is
showing up from a searchperspective.
And then what we're doing alsois understanding where you're
(17:41):
winning organically.
Then we can have very goodefficiencies of ad spend,
because if you're winningorganically, there's no reason
to be paying for it, Right, andso there's just a lot of
different things that we can doand we're again a Walmart
exclusive agency partner.
With that, we're meeting withWalmart on a regular basis.
(18:03):
We have JVP meetings withWalmart as well as a company,
and it's super exciting becausethey also believe, you know,
believe in what we're doing andthey're like referring customers
and clients to us as well,which that's probably one of the
most exciting things.
When someone comes to me andthey were like oh, my goodness,
Walmart told us we have to talkto you and I just love that and
(18:25):
that's that's so exciting.
Speaker 1 (18:27):
Well, that's because Walmart trusts you.
Yes, and Michael and the teamand you all have built a great
relationship there and that'swhy Walmart recommends you.
And so now, so that's.
We've talked about what I callthe garage to the marketplace,
right, and I love that.
I love the opportunity thatpeople have, and Walmart has
(18:52):
opened up and now even has theevent we spoke about, this open
call and the golden ticket.
Now, if you have a productalready online, you also help
grow business with a currentproduct.
I call right, absolutely, talkus through that.
Speaker 2 (19:09):
Yeah.
So I mean think you know major,any major CPG company, any
major company that has brands inWalmart, you know, will come to
us and say I'm not winning andI don't know.
I don't know what I'm doingwrong, I don't know how I need
to grow my business from anomni-channel perspective, so not
(19:33):
only online, but I need to makesure, like delivery, pickup,
you know all the differentshipping, all the different
fulfillment channel methods arebeing met and that's where we
can go in and identifyopportunities that we can help
help them grow that we can helphelp them grow and a lot of
times you know, there's verysimple things that we can do to
(19:58):
help them win in theircategories and not to give away
like the secret sauce oranything like that.
But it's easy for us to identifyoh okay, this hasn't been done
or this hasn't been done, and sothen we can go in and do that,
and then they already are goingto start seeing their digital
penetration go up, and it'llcontinue to go up year over year
(20:18):
.
We also have clients that arekilling it on Walmart and have
been both in-store and online.
Now they want to figure out themarketplace side of the
business and have no idea whereto start, have no idea what to
do.
That is the bread and butter ofwhat we do and we love working
with companies like that onethat we've worked with for quite
(20:39):
some time and you know they,they understood Walmart and
brick and mortar and in-store,and we're just trying to figure
out the dot com side of thebusiness and the marketplace
side of the business, because itis very different and there are
some different things that youcan do on Marketplace that you
can't do as a one-piece selleron Walmart, and so it's exciting
(21:04):
to have clients like that tooand we can help them open other
doors, because Walmart, theywant as much assortment as
possible, right, right.
Speaker 1 (21:14):
Yes, absolutely.
Speaker 2 (21:15):
Right, because they want to give their shoppers as
many items to choose from andthey want new items and
innovation and new brands.
And it's so exciting because weare getting to work with a lot
of those companies and brandsand really help them grow and
then brands that have beenlegacy brands for so long, and
(21:36):
then help them now figure out,okay, how to successfully have a
marketplace side of thebusiness as well.
So it's just really fascinatingand so fun.
On all the different thingsthat we can do, yeah, and you
know we're constantly learningand you know Walmart is changing
and we're all learning.
(21:57):
It's all moving very fast andit's exciting.
We're still a small companywhere, like, we can Be nimble
and innovative.
And if we have a client thatcomes to us and says, really
cool, if I could have eitherthis kind of reporting or this
(22:18):
kind of information, like, isthat possible?
And you know, oftentimes we'relike that's a great question.
I have no idea, but let's goand see if we can try and figure
it out.
And that's what we are alsodoing, for some of our clients
is, and you know, if one personis probably having that question
(22:38):
, other people probably are too,and so I love that we're able
and that's how we're kind ofbringing on some new additional
services and new like analyticsand reporting features is based
on to us coming up with aquestion of like did you do this
, can you figure this out, canyou help me?
And we're doing that, andthat's really fun too.
Speaker 1 (22:59):
Well, so you've built , now Cellcore has built a
company, now that you're reallyworking with the entire customer
, I would say the entire seller,so if you're new or existing,
you can help them.
Speaker 2 (23:14):
Absolutely.
Speaker 1 (23:17):
So let's just summarize, okay, because this is
so good and you've done greatand I'm not having Michael
anymore, so, anyway, sorryMichael, no, I'm kidding.
So if we look at some of thestrengths that you have, I mean
you really have.
You've talked, you reallyemphasize the data-driven
strategies to optimize, toimprove product visibility and
(23:40):
sales.
Yes, so you really do create,as you talk, the visibility of
the product which increases thesales of the product, and you
manage all of those processes inbetween to help that seller.
Speaker 2 (23:51):
Correct.
It's wonderful.
So we're behind the scenes,we're hands-on keyboard doing
all the work Right, and when ourclients are successful, then
we're successful.
Speaker 1 (24:04):
And so you work with a variety of businesses.
Yes, and now not just for new,but I want to emphasize again,
for existing.
Yes, and that's the change itis.
It is yes, we started justexclusively marketplace.
Speaker 2 (24:16):
We are still marketplace.
We have so many customers thathave, you know, one or two items
or just getting on Walmart, andthen we also have those clients
that have been on Walmart for along time.
They just need help winning asmore brands and more items and
assortment is, you know, comingonto Walmart and just making it
(24:39):
more competitive, right?
Speaker 1 (24:41):
Well, you know, when we began this process of doing
business in Bentonville podcast,we said we're really going to
focus on the omni-channelexperience and we're going to
try to demystify.
Yes, omni-channel, you're doingthat.
It's so cool Because one of thestrengths that I, you know and
knowing the company and you andI talking is that you help
individuals navigate thecomplexities of Walmart platform
(25:05):
, which is all this omnichannelprocess.
Yes, and you help them navigate.
That we do and that is whatwe're trying to do at GBB is
help people to where can they goto get clarity and navigate the
complexities, because all thesechannels the only channel
(25:27):
represents today is complex.
Speaker 2 (25:30):
It is.
But you have that we do, andyou know it's not easy to figure
out and, like I said, you knowa lot of people that are killing
it on Amazon and come in andwant to.
They're like, oh, absolutelyWe'll.
You know'll figure out Walmart.
The recipe is not the same ofwhat needs to be done from a
(25:55):
strategy perspective, and that'swhere we can help those
individuals understand and wecan put together a strategy
that's going to work for them.
Speaker 1 (26:05):
Right, you've done a great job.
Thank you, you've done a greatjob of really simplifying this
and how you get, whateverchannel you're in, if you're new
or if you're existing.
And then you talked about howwell you work with your clients.
Yes, and ultimately you wantthem to increase sales.
Speaker 2 (26:25):
Absolutely, why not?
Speaker 1 (26:27):
Yeah, absolutely, and Walmart was the two, by the way
.
Speaker 2 (26:29):
Exactly, exactly and that's just a win-win for
everybody.
And that's what makes it so fun.
Speaker 1 (26:36):
Okay.
How does people get in touchwith CellCord?
How do you?
Speaker 2 (26:41):
Well, you can obviously reach out to me.
You can go to our website atCellCordcom.
You can get to us from there.
Speaker 1 (26:51):
How do they reach you ?
Speaker 2 (26:53):
So how do they reach me?
So you can reach me throughLinkedIn.
You can reach me through myemail, which is lane at
sellcordco, okay, and I'm alsogoing to be at a bunch of trade
shows here in the next few weeks, so I would love to meet you in
person.
So next week I'm going to be atthe Inspired Home Show in
(27:16):
Chicago, starting on Sunday, andthen the latter part of next
week I'll be at Expo West inCalifornia Super excited, I've
never been to that show before.
And then I'll be at Shop Talkin Las Vegas in the end of March
.
Speaker 1 (27:31):
Okay, all right, good .
So you go out and about.
You've got her email.
Well, go to LinkedIn and she'sgiving you an email.
Plus, you've got a Cellcoremail.
So that's awesome, I mean.
So here's the thing Get intouch with Cellcor, let them
guide you through this processand help you win at Walmart,
(27:56):
right.
Speaker 2 (27:56):
Yes, and I would love to talk to you, so please reach
out to me.
Speaker 1 (28:00):
All right, you've done a great job, as I mentioned
.
What else?
Anything else before we exittoday?
Speaker 2 (28:07):
I think we've hit the high notes.
Speaker 1 (28:09):
Yeah, I think you have.
Speaker 2 (28:10):
You're doing good and yeah, I'm excited.
Speaker 1 (28:15):
Well before our viewers leave us.
I want to thank you so much.
You can message me on LinkedIn.
Feel free to reach out to me onLinkedIn Any thoughts, comments
you have.
Don't hesitate Amy Wilson atLinkedIn.
And one thing I want to thankyou all of our viewers and
listeners.
You have helped us reach a newarea, a platform at doing
(28:39):
business in Bentonville.
We're now have over 2000 viewsa day.
That's so hard, that's amazing,it's crazy.
And then the second thing isthat we're 90 countries now.
Beauty, 90 Countries, oh, wow.
Yeah, I know it bogs my mind.
Speaker 2 (28:56):
That's amazing.
Speaker 1 (28:57):
Congratulations and I appreciate the team that's
doing this in Bentonville.
They do such a great job andyou all, our viewers and
listeners.
Thank you, thank you, thank you.
Speaker 2 (29:07):
Well, and I just want to say thank you so much.
It was.
I just appreciate you having meas a guest and it's always so
fun to come and talk with youabout Walmart, Okay.
Speaker 1 (29:16):
I want you to come back.
I definitely want to come back,thank you, and get out here and
grow the business, and then youget back in here soon, okay.
Speaker 2 (29:25):
I love it.
I look forward to it Okay.
Maybe I'll have Michael with menext time.
Oh well, whatever.
Speaker 1 (29:31):
Okay, thank you.
Yeah, we'll get Michael back inhere, Absolutely Okay.
Thank you everyone.
Have a good day, Thanks again,brian.
Speaker 2 (29:37):
Thank you, andy, appreciate it Okay.
Thank you everyone.
Well, hello everyone and welcome to Doing Business in
Bentonville.
My name is Andy Wilson and I amso glad that you're joining us
today.
I have got such a great guestand a friend, and let me just
welcome Elaine Cabruth to DoingBusiness in Bentonville.
Welcome, elaine.
Speaker 2 (00:22):
Thank you, Andy.
I'm so excited to be here and Ialways enjoy having a good chat
with you.
Speaker 1 (00:28):
I know, I've been looking forward to this for some
time.
What we're going to do today isthat we're going to get in some
great detail.
I get these emails and textsfrom people saying, andy, how do
I get my product into Walmart?
From people who said, andy, howdo I get my product into
Walmart?
That's you know, and I went.
Well, it's not easy, it'scomplicated.
(00:48):
And now, when people send me atext or email, andy, how do I
get my product into Walmart?
I call Lane, okay, or Cellcord.
And that's you work for a greatcompany.
I do, I'm very lucky.
And your company is calledCellcord, yes, and it is just a
great company.
I do, I'm very lucky.
And your company is calledCellcord, yes, and it is just a
phenomenal company.
(01:08):
It's led by a great friend ofmine.
His name is Michael and he'snot here today.
And, michael, I'm going to tellyou, man, I'm going to trash
you the whole program.
I just want to tell you Rightup front Lane's already gave you
permission.
I can do that.
No, that, no, really.
Michael's a great guy.
Lane, let's talk about you,okay, because you're you're,
you've been at cell core now forseven plus months so I've been
(01:30):
there.
Speaker 2 (01:30):
Yes, just about six and a half months.
So I started in august, andbefore that I was with white
spider which is another greatcompany.
Speaker 1 (01:39):
It was a great company, yes I loved being at
Spider.
Speaker 2 (01:42):
I was there for eight and a half years, wow, and you
know obviously I have a passionfor that company and for Eric
and JS and just all the people,such a great company.
Speaker 1 (01:56):
Right?
Well, they're two great guys,Eric and JS, and in fact I am
doing a podcast with themtomorrow.
Speaker 2 (02:01):
Oh, with JS and with Eric.
Yes, amazing, I love that.
Speaker 1 (02:05):
So I can't wait to give them a hard time.
But you know, spotter is agreat company.
Now it's sold a couple of timesand I'm so glad you have landed
at another great company calledCellcord yes, and it's a great
company.
So why don't you just give us abit of history and then we're
going to get into the depth ofhow you get product into Walmart
(02:27):
.
Now CellCorp is expandingbeyond Walmart, but we're going
to talk about that too.
But most people are like I wantto get my product and so we're
going to get into that, so staytuned to us.
We're going to tell you.
So talk about CellCorp.
Tell us about the company, giveus a little bit of history.
Speaker 2 (02:45):
Yeah, so who we are and what we do.
So we are a Walmart exclusiveagency partner.
So we understand Amazon, weunderstand Target, we understand
everything, but we just focuson Walmart.
We're experts at Walmart and westarted initially as just being
experts on marketplace.
And what I love about that isthe founders of Cell Cord,
(03:08):
michael.
He's a seller himself and so hefigured out Amazon.
And then he was like I'm goingto figure out Walmart.
So he knew all the levers topull and became very successful
in his own, you know right as aseller and then formed Cellcord
as a company in 2020, 2021.
And it's so exciting because nowwe've expanded upon.
(03:32):
You know, working with peoplethat maybe have one or two items
and have just gotten theirgolden ticket and like we have
no idea what to do next.
We can help them figure outwhat to do next.
We have no idea what to do next.
We can help them figure outwhat to do next.
And then we also work withmajor CPG companies that have
(03:52):
been in Walmart for a long timeand either need help growing and
winning from an omnichannelperspective or want to figure
out how to do marketplace aswell.
Speaker 1 (03:59):
You know, I think that's such a need today and you
know, as you talked about theWalmart marketplace, it was such
a need today.
Uh, you know and, and you know,as you talked about the walmart
marketplace, it was such agreat start and there's so many
wonderful stories, uh, and thatI know personal people that that
have started.
You know, in the garage, yes,got a marketplace and now
they're they have a largerfacility or they're one of these
(04:20):
mini warehouse facilities andthings that's around the country
today and but it is excitingthat the whole free enterprise
system, that you've got thisgreat idea, you've got a great
product and now someday you getthe golden ticket.
Speaker 2 (04:37):
Oh yes.
I love that it's amazing and Ipersonally have never been to
Open Call.
I hope that I get to go thisyear because I've heard just the
experience is just amazing andjust the energy and the passion
and we work with companies thatliterally have gotten that
golden ticket and they'reliterally coming to us and like,
(04:58):
okay, I have no idea what to donow and they don't.
Right, and there's so much thatyou need to do now, and they
don't Right.
And there's so much that youneed to do.
And that's what's so greatabout our company is we can help
those brands that have justgotten that golden ticket, and
we can help them be successfuland learn how to navigate the
(05:20):
world of Walmart and Walmartcom.
We've also had, you know,clients that started with just
items on com and were sosuccessful Then they were able
to get distribution in stores,which was their ultimate goal.
I mean, how fantastic is that?
Speaker 1 (05:36):
Well, you know, for our guests, I spent close to 30
years at Walmart and I grew upthere, basically, and my first
job out of school and I had awonderful career and I got to
work with Sam Walton and so manyother great leaders in the
company and actually I did astint in merchandising at one
time it was part of the FastTrack program.
(05:56):
You spent time in all theseother areas and then, if you
were successful, you couldchoose where you like to do a
deep dive Right.
And I chose operations andsomehow, 10 years later, I ended
up running the people division,human resource.
Speaker 2 (06:15):
But that's a long story.
Speaker 1 (06:16):
But anyway.
But the career was excitingRight, and the company is still
doing so well.
They just released theirearnings report for the year and
the quarter fourth quarter andI'm so proud of what's taking
place.
We got to visit the new homeoffice group of us recently.
Speaker 2 (06:33):
I am so excited to see it.
Speaker 1 (06:35):
It's so awesome.
Yes.
Speaker 2 (06:36):
It looks amazing.
Speaker 1 (06:37):
The pictures.
Speaker 2 (06:38):
I've seen.
Speaker 1 (06:39):
It is so, it was so wonderful.
So now what we want to do isthis we want to guide you
through sort of the servicesthat CellCore has.
And so lean in, Because rightnow some of you say you know
what, I've got, an item I've got.
(07:00):
I'm going to open call.
You know some of you are doingthat.
So Lane is going to walk usthrough this process.
The services that CellCoreoffers, yes, Okay, do that.
Speaker 2 (07:11):
So we have.
We have grown significantlyjust in the time that I've been
here, so we have 150 plusemployees, and so the process is
we have people that arehands-on keyboard doing the work
for you.
So we're making sure that yourtitle is optimized correctly,
your description is optimizedcorrectly, we've got the right
(07:34):
keywords that we're using.
We're making sure that whensomeone goes in and types your
product in that search filter,that you're going to show up.
So you're a part of thatdecision set, and we do both
organic optimization as well aspaid media optimization,
especially for brands that arenew to Walmart.
(07:56):
So someone's just gotten thatgolden ticket.
That's one thing that we wantto make sure that we're
utilizing media spend, becauseyou've got to make yourself
where you can be found in thesearch results in order to be
purchased, and so our company.
We understand exactly whatlevers need to be pulled, what
(08:17):
you need to do.
We can advise on pricingstrategies.
We can advise on variantstrategies.
Think if, like your apparelcompany and you have, you know
14 different colors and you know10 different sizes and
understanding how to geteverything set up so it's easy
for the shopper to be able topurchase your product and make a
(08:38):
decision on your product aswell, because we're wanting to
advise.
You know what what's on there.
We also have a greatunderstanding of how walmart's
algorithm works, because theyare changing their algorithm
constantly, and which is great,yeah.
But a lot of people think, okay, I'm, I'm killing it on amazon
(08:59):
and then think that they canreplicate the exact same
strategies on amazon and itdoesn't work, and they don't
understand.
I don't understand why this isnot working on Walmart, and it's
because Walmart's algorithm isdifferent from Amazon.
The way people are searching isdifferent, there's different
keywords, there's differentthings that are important, and
so what's great is we are behindthe scenes doing all the work
(09:22):
for you, hands on keyboard.
We're getting with you up frontand we're saying, hey, andy,
what, what looks like successfor you?
Let's kind of put together whatsome define that success, what
some you know KPIs are.
Let's do that in the beginningand then let's monitor, let's
look back at that every singlemonth to make sure that we're
(09:45):
meeting those, and so that'swhere our team has just such a
great understanding, and a lotof our team have been sellers.
We have team members that workedat Walmart, and so you know we
all have different backgrounds,which is great because we bring
a lot of different strengths tothe table, which I think is
super exciting.
I mean, I learned so much as myexperience at White Spider and
(10:08):
then before that I did shoppermarketing for, you know,
hershey's and Clorox and TysonFoods, and so I had a lot of
great experience and thoughtthat I pretty much kind of had
figured it all out.
But as Walmart continues togrow and test different things,
like we're learning every day ofnew things that we can do and
(10:29):
figure out, you know, any kindof nuances that can help our
clients win on Walmart, becauseultimately that's what we're
trying to do.
It's when they're successfulwe're successful.
Speaker 1 (10:42):
Yeah, that's great and we're going to.
I want to.
I want to come back because youdid a great overview.
That's excellent, thank you.
One of the things that DBB isfocused on is really trying to
simplify this whole thing calledOmnichannel, and we should talk
about that for a moment,because this is the new world.
When I began my career atWalmart, we were brick and
(11:03):
mortar only.
Speaker 2 (11:04):
Right.
Speaker 1 (11:05):
Okay, today, what, what, how, how, how you shop
today is so exciting.
I mean, it is stinking exciting.
I'm just saying.
Speaker 2 (11:14):
Oh, I love it.
Retail therapy is my passion.
Speaker 1 (11:18):
I love it and but it's, it's, but it can be a
bumpy road, absolutely, you know, and because there's a lot of
potholes in this process.
Yes, so just talk aboutOmnichannel for a moment, and I
know you spend a lot of timetalking about that and doing it,
absolutely.
So, again, if you're fairly newwith a new item because we're
(11:39):
sort of talking new items rightnow- Sure yeah New into the
space and we're going to spendsome time talking about, if
you're existing, how to growyour business, right, yes, so
stay focused on the new personwith a golden ticket.
Yeah, that's moved.
It's in the marketplace.
Now or soon it'll be broaderTalk about Omnichannel and just
(12:00):
your thoughts on it.
Speaker 2 (12:01):
So Omnichannel to me is shoppers want to be able to
any way they want, anytime theywant and anywhere they want, so
like, for example, I'll just usemy own personal shopping
history.
So, like I love Walmartdelivery, I do Walmart delivery
every Sunday and usually acouple other times in the week
(12:23):
just to get some you know,pantry staple items that I need,
you know.
Speaker 1 (12:28):
Right right.
Speaker 2 (12:28):
It's so amazing just to have my groceries delivered
to my door.
That's convenient for me.
But then there's sometimes Iwant to, let's say, I want to
make something special, and Iwant to go in and I want to pick
out my own produce and makesure I'm getting what I want, or
I'm not sure what I want, andso I kind of want to look around
.
What we're doing is influencinghow everyone is shopping right
(12:54):
now.
So whether I'm on my phonesearching or I'm let's say, I'm
buying a pair of shoes,typically I'm a size six and a
half.
It is helpful for me to know,reading the ratings and reviews,
if someone is saying well, ifyou know this, this shoe runs a
little big, so you're going towant to size down half a size.
(13:16):
That is helpful information tome that helps make the right,
helps me make the right purchasedecision.
So everything that we are doingfrom a omni-channel perspective
is making sure that we're ableto capture that shopper again,
anywhere, anytime, in any waythat they want.
Speaker 1 (13:37):
Well, you know, I think that's so critical because
you know what you want and whatCellCore does is help you have
I'm going to call it a seamless,consistent customer experience
across all channels.
And you know, and that's fromthe app, that's from the online,
(13:58):
and that your product can beaccessible there, it can be
ordered for the convenience ofthe customer, yes, and then you
know, part ofni channel 2 is isthe delivery process, that that
walmart and other retailers do,and um, but.
But you know, you, what thethings I'd like underline?
(14:19):
You talked about your work andmaking sure that that product is
, is, um, is, is.
I'm gonna source correctlyonline with all the details, yes
, and all the algorithms, all ofthat.
That is critical for the newseller, isn't it?
Speaker 2 (14:38):
Absolutely, if they aren't able to be found.
Speaker 1 (14:43):
Right.
Speaker 2 (14:44):
Then it's not even a part of the consideration set.
Speaker 1 (14:49):
Yeah, because there's millions of items online.
It's not like a brick andmortar, where you go into a
department and there's theselection of product.
Speaker 2 (14:56):
You're looking at it.
Speaker 1 (14:58):
But you're able to simplify that process for that
customer.
Speaker 2 (15:02):
Absolutely, and we're constantly monitoring and
auditing because, as Walmartmakes changes in their algorithm
, that impacts things from aback-end perspective that the
consumer can't see.
But we can see and we can makesure that people are able to
(15:28):
find your product, especially ifyou're new to Walmart.
Speaker 1 (15:31):
Right.
Speaker 2 (15:33):
You're building a customer base.
The consumer may not even knowthat your item's on Walmart, and
so they're not normally goingto search by.
You know a brand name per se,Right, right.
And if they are, they'realready a loyalist and you've
already got them as a customer.
You're trying to driveincremental sales, which is
super important and just beingfound, and so there's so many
(15:56):
different levers that you canpull as a one-party supplier and
as a third-party supplier, andwe know how to do.
We've learned all the tricks.
Speaker 1 (16:05):
I think that's a real critical point.
You just mentioned it about athird-party supplier.
So Cellcor has a whole range ofservices elaine has talked
about and you know, fromaccounting application to
creativity optimization.
You talked about that.
You talked about the ppcadvertising management, uh, your
(16:25):
media creation, accountmanagement, yes, um so we have,
like I have a dedicated platformto analysis analytics?
Speaker 2 (16:34):
yes, so we have our proprietary software, which
which is called dashna by cellcord, and it's a self-serve ad
platform.
So if someone wanted to go anddo their media themselves on
walmart, then they have theability to do that, obviously,
Obviously, we get it set up forthem, we can advise.
Then we also have clients thatgosh, I don't have time to do
(16:57):
that, I have so much else on myplate.
I hear a lot, especially newcompanies or smaller companies,
saying it's just me doingeverything, Like I need someone
to come in and be an extensionof my team, and that's what we
do a really good job at andthat's fun for us.
And you know, like I have ateam of people and that's.
You know they're enterpriseaccount managers and that is
(17:20):
their main job is to be they own.
You know six to seven differentclients that they're working
with and own that business andunderstand everything about that
business and making sure thatyou know again, that client is
showing up from a searchperspective.
And then what we're doing alsois understanding where you're
(17:41):
winning organically.
Then we can have very goodefficiencies of ad spend,
because if you're winningorganically, there's no reason
to be paying for it, Right, andso there's just a lot of
different things that we can doand we're again a Walmart
exclusive agency partner.
With that, we're meeting withWalmart on a regular basis.
(18:03):
We have JVP meetings withWalmart as well as a company,
and it's super exciting becausethey also believe, you know,
believe in what we're doing andthey're like referring customers
and clients to us as well,which that's probably one of the
most exciting things.
When someone comes to me andthey were like oh, my goodness,
Walmart told us we have to talkto you and I just love that and
(18:25):
that's that's so exciting.
Speaker 1 (18:27):
Well, that's because Walmart trusts you.
Yes, and Michael and the teamand you all have built a great
relationship there and that'swhy Walmart recommends you.
And so now, so that's.
We've talked about what I callthe garage to the marketplace,
right, and I love that.
I love the opportunity thatpeople have, and Walmart has
(18:52):
opened up and now even has theevent we spoke about, this open
call and the golden ticket.
Now, if you have a productalready online, you also help
grow business with a currentproduct.
I call right, absolutely, talkus through that.
Speaker 2 (19:09):
Yeah.
So I mean think you know major,any major CPG company, any
major company that has brands inWalmart, you know, will come to
us and say I'm not winning andI don't know.
I don't know what I'm doingwrong, I don't know how I need
to grow my business from anomni-channel perspective, so not
(19:33):
only online, but I need to makesure, like delivery, pickup,
you know all the differentshipping, all the different
fulfillment channel methods arebeing met and that's where we
can go in and identifyopportunities that we can help
help them grow that we can helphelp them grow and a lot of
times you know, there's verysimple things that we can do to
(19:58):
help them win in theircategories and not to give away
like the secret sauce oranything like that.
But it's easy for us to identifyoh okay, this hasn't been done
or this hasn't been done, and sothen we can go in and do that,
and then they already are goingto start seeing their digital
penetration go up, and it'llcontinue to go up year over year
(20:18):
.
We also have clients that arekilling it on Walmart and have
been both in-store and online.
Now they want to figure out themarketplace side of the
business and have no idea whereto start, have no idea what to
do.
That is the bread and butter ofwhat we do and we love working
with companies like that onethat we've worked with for quite
(20:39):
some time and you know they,they understood Walmart and
brick and mortar and in-store,and we're just trying to figure
out the dot com side of thebusiness and the marketplace
side of the business, because itis very different and there are
some different things that youcan do on Marketplace that you
can't do as a one-piece selleron Walmart, and so it's exciting
(21:04):
to have clients like that tooand we can help them open other
doors, because Walmart, theywant as much assortment as
possible, right, right.
Speaker 1 (21:14):
Yes, absolutely.
Speaker 2 (21:15):
Right, because they want to give their shoppers as
many items to choose from andthey want new items and
innovation and new brands.
And it's so exciting because weare getting to work with a lot
of those companies and brandsand really help them grow and
then brands that have beenlegacy brands for so long, and
(21:36):
then help them now figure out,okay, how to successfully have a
marketplace side of thebusiness as well.
So it's just really fascinatingand so fun.
On all the different thingsthat we can do, yeah, and you
know we're constantly learningand you know Walmart is changing
and we're all learning.
(21:57):
It's all moving very fast andit's exciting.
We're still a small companywhere, like, we can Be nimble
and innovative.
And if we have a client thatcomes to us and says, really
cool, if I could have eitherthis kind of reporting or this
(22:18):
kind of information, like, isthat possible?
And you know, oftentimes we'relike that's a great question.
I have no idea, but let's goand see if we can try and figure
it out.
And that's what we are alsodoing, for some of our clients
is, and you know, if one personis probably having that question
(22:38):
, other people probably are too,and so I love that we're able
and that's how we're kind ofbringing on some new additional
services and new like analyticsand reporting features is based
on to us coming up with aquestion of like did you do this
, can you figure this out, canyou help me?
And we're doing that, andthat's really fun too.
Speaker 1 (22:59):
Well, so you've built , now Cellcore has built a
company, now that you're reallyworking with the entire customer
, I would say the entire seller,so if you're new or existing,
you can help them.
Speaker 2 (23:14):
Absolutely.
Speaker 1 (23:17):
So let's just summarize, okay, because this is
so good and you've done greatand I'm not having Michael
anymore, so, anyway, sorryMichael, no, I'm kidding.
So if we look at some of thestrengths that you have, I mean
you really have.
You've talked, you reallyemphasize the data-driven
strategies to optimize, toimprove product visibility and
(23:40):
sales.
Yes, so you really do create,as you talk, the visibility of
the product which increases thesales of the product, and you
manage all of those processes inbetween to help that seller.
Speaker 2 (23:51):
Correct.
It's wonderful.
So we're behind the scenes,we're hands-on keyboard doing
all the work Right, and when ourclients are successful, then
we're successful.
Speaker 1 (24:04):
And so you work with a variety of businesses.
Yes, and now not just for new,but I want to emphasize again,
for existing.
Yes, and that's the change itis.
It is yes, we started justexclusively marketplace.
Speaker 2 (24:16):
We are still marketplace.
We have so many customers thathave, you know, one or two items
or just getting on Walmart, andthen we also have those clients
that have been on Walmart for along time.
They just need help winning asmore brands and more items and
assortment is, you know, comingonto Walmart and just making it
(24:39):
more competitive, right?
Speaker 1 (24:41):
Well, you know, when we began this process of doing
business in Bentonville podcast,we said we're really going to
focus on the omni-channelexperience and we're going to
try to demystify.
Yes, omni-channel, you're doingthat.
It's so cool Because one of thestrengths that I, you know and
knowing the company and you andI talking is that you help
individuals navigate thecomplexities of Walmart platform
(25:05):
, which is all this omnichannelprocess.
Yes, and you help them navigate.
That we do and that is whatwe're trying to do at GBB is
help people to where can they goto get clarity and navigate the
complexities, because all thesechannels the only channel
(25:27):
represents today is complex.
Speaker 2 (25:30):
It is.
But you have that we do, andyou know it's not easy to figure
out and, like I said, you knowa lot of people that are killing
it on Amazon and come in andwant to.
They're like, oh, absolutelyWe'll.
You know'll figure out Walmart.
The recipe is not the same ofwhat needs to be done from a
(25:55):
strategy perspective, and that'swhere we can help those
individuals understand and wecan put together a strategy
that's going to work for them.
Speaker 1 (26:05):
Right, you've done a great job.
Thank you, you've done a greatjob of really simplifying this
and how you get, whateverchannel you're in, if you're new
or if you're existing.
And then you talked about howwell you work with your clients.
Yes, and ultimately you wantthem to increase sales.
Speaker 2 (26:25):
Absolutely, why not?
Speaker 1 (26:27):
Yeah, absolutely, and Walmart was the two, by the way
.
Speaker 2 (26:29):
Exactly, exactly and that's just a win-win for
everybody.
And that's what makes it so fun.
Speaker 1 (26:36):
Okay.
How does people get in touchwith CellCord?
How do you?
Speaker 2 (26:41):
Well, you can obviously reach out to me.
You can go to our website atCellCordcom.
You can get to us from there.
Speaker 1 (26:51):
How do they reach you ?
Speaker 2 (26:53):
So how do they reach me?
So you can reach me throughLinkedIn.
You can reach me through myemail, which is lane at
sellcordco, okay, and I'm alsogoing to be at a bunch of trade
shows here in the next few weeks, so I would love to meet you in
person.
So next week I'm going to be atthe Inspired Home Show in
(27:16):
Chicago, starting on Sunday, andthen the latter part of next
week I'll be at Expo West inCalifornia Super excited, I've
never been to that show before.
And then I'll be at Shop Talkin Las Vegas in the end of March
.
Speaker 1 (27:31):
Okay, all right, good .
So you go out and about.
You've got her email.
Well, go to LinkedIn and she'sgiving you an email.
Plus, you've got a Cellcoremail.
So that's awesome, I mean.
So here's the thing Get intouch with Cellcor, let them
guide you through this processand help you win at Walmart,
(27:56):
right.
Speaker 2 (27:56):
Yes, and I would love to talk to you, so please reach
out to me.
Speaker 1 (28:00):
All right, you've done a great job, as I mentioned
.
What else?
Anything else before we exittoday?
Speaker 2 (28:07):
I think we've hit the high notes.
Speaker 1 (28:09):
Yeah, I think you have.
Speaker 2 (28:10):
You're doing good and yeah, I'm excited.
Speaker 1 (28:15):
Well before our viewers leave us.
I want to thank you so much.
You can message me on LinkedIn.
Feel free to reach out to me onLinkedIn Any thoughts, comments
you have.
Don't hesitate Amy Wilson atLinkedIn.
And one thing I want to thankyou all of our viewers and
listeners.
You have helped us reach a newarea, a platform at doing
(28:39):
business in Bentonville.
We're now have over 2000 viewsa day.
That's so hard, that's amazing,it's crazy.
And then the second thing isthat we're 90 countries now.
Beauty, 90 Countries, oh, wow.
Yeah, I know it bogs my mind.
Speaker 2 (28:56):
That's amazing.
Speaker 1 (28:57):
Congratulations and I appreciate the team that's
doing this in Bentonville.
They do such a great job andyou all, our viewers and
listeners.
Thank you, thank you, thank you.
Speaker 2 (29:07):
Well, and I just want to say thank you so much.
It was.
I just appreciate you having meas a guest and it's always so
fun to come and talk with youabout Walmart, Okay.
Speaker 1 (29:16):
I want you to come back.
I definitely want to come back,thank you, and get out here and
grow the business, and then youget back in here soon, okay.
Speaker 2 (29:25):
I love it.
I look forward to it Okay.
Maybe I'll have Michael with menext time.
Oh well, whatever.
Speaker 1 (29:31):
Okay, thank you.
Yeah, we'll get Michael back inhere, Absolutely Okay.
Thank you everyone.
Have a good day, Thanks again,brian.
Speaker 2 (29:37):
Thank you, andy, appreciate it Okay.
Thank you everyone.
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